Quantcast

Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership

Air India Warned Over Crew Fatigue and Training Failures Following Fatal Crash
Transportation Secretary Sean Duffy may deny flights from Mexico over broken aviation agreement
Plane Makes Emergency Landing After ‘Unruly’ Passenger Attempts to Open Exit Door Mid-Flight
American Airlines Launches Ultra‑Long‑Haul DFW–Manila Flights
Thousands of flights canceled or delayed across America's busiest airports
Emirates operates with SAF at London Heathrow Airport
British Airways Introduces Brunch Service on Long-Haul Flights
AirAsia FREE SEATS is BACK! - Book Cheap Flight now!
FAA Investigating After JetBlue Plane Skids Off Runway
Virgin Atlantic Offers Family-Friendly Holiday Packages
The Billion-Dollar Outlier That's Rescuing San Francisco Tourism
New Heathrow Security Rule Makes Packing Bags Easier for Travelers
Alaska Airlines Adding More Boeing 787 to Boost Seattle Hub
Ryanair cancels 170 flights, disrupts over 30,000 passengers on French ATC strike
What to Know About Travel to Europe During This Record-Breaking Heatwave
Airport Workers Save the Day After Woman Loses Diamond from Her Engagement Ring in Baggage Carousel
I never talk to strangers on the plane. After my dad died, a passenger helped me talk about my grief.
American Airlines reveals new summer route: Miami → Rome
Budget UK airline launches huge sale with £29 flights to 475 holiday hotspots – but you’ll have to be quick
Delta Passengers Can Book a ‘Last Mile’ Private Jet Charter to Europe This Summer
Honeywell Runway Safety Technology Selected by Southwest Airlines for Fleetwide Installation
Southwest Airlines Adds Cockpit Alerts to Boost Runway Safety
FAA Drone Detection Testing
This Airline Is Going to Start Handing Out $675 Fines to 'Unruly' Passengers: 'It Is Unacceptable'
Summer of savings? New analysis shows airfare has dropped significantly - The Points Guy
FAA Admits Uncertainty On Drone Numbers In U.S. Airspace, Raising Safety Concerns
Travelers are taking extreme measures and using hacks to avoid airline baggage fees
Pigeons Cause Chaos on Delta Flight
United Airlines’ Uniforms Get A Facelift—And A Political Filter
United Continues to Face Catering Chaos at San Francisco
Alaska Airlines marketing director: 'It's a momentous time for women's sports' with Portland Thorns FC and WNBA team partnership
Events
Webp alaska air marketing
Eric Edge, Director of Marketing & Advertising for Alaska Air | https://x.com/eedge

Alaska Airlines has announced its new role as the official airline partner for Portland's newly established WNBA team and has renewed its partnership with Portland Thorns FC. This move aims to strengthen the airline's connection with the city and support women's sports, according to a press release dated March 4.

"Between Portland's new WNBA team and the impressive performance of the Portland Thorns, it's a momentous time for women's sports in Portland," said Eric Edge, Managing Director of Marketing and Advertising. "We've been Portland's leading airline for more than four decades and partnering with these two teams lets us share our excitement with the Portland community, where over 2600 of our employees live and work."

Eric Edge, managing director of marketing for Alaska Airlines, said that it is an exciting time for women's sports in Portland. He said that partnering with the new WNBA team and the Portland Thorns allows the airline to share this excitement with the community.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

As part of this collaboration, Alaska Airlines will provide fans with exclusive perks, rewards, and content. The airline's commitment to supporting women's sports is longstanding, with 15 years of partnerships in the Women's National Basketball Association (WNBA) and 13 years in the National Women's Soccer League (NWSL).

According to Alaska Airlines, starting in 2025, travelers wearing Portland Thorns gear will enjoy priority boarding on flights departing from Portland. This initiative is intended to enhance supporters' game-day experiences.

Additionally, Alaska Airlines will sponsor a new content series titled "Flight Fit Check," which will showcase the personal travel styles of Portland Thorns players. This series will be produced in collaboration with the team's social media and content divisions.

The partnership also includes a "Throws for Charity" campaign with the Portland WNBA franchise. The airline plans to donate travel miles to a designated nonprofit organization based on successful free throws and three-pointers made by the team throughout their season.

Founded in 1932, Alaska Airlines is headquartered in Seattle, Washington, and serves over 120 destinations across North America.

Organizations Included in this History
More News

Dnata, a global provider of air and travel services, has entered into a joint venture with Azerbaijan’s Silk Way Group to launch ground handling and cargo operations at Alat International Airport, located in the Alat Free Economic Zone in Baku.

Oct 22, 2025

The Fair Work Commission has ruled that a former employee of dnata Airport Services was unfairly dismissed and awarded $36,468.39 in compensation.

Oct 22, 2025

The Los Angeles International Airport (LAX) has announced the closure of Terminal 5 to allow for a significant redevelopment.

Oct 22, 2025

The SFO Facility recently hosted a Breast Cancer Awareness Day, which was deemed a success by organizers.

Oct 22, 2025

Flying Food Group, Inc. recently held an appreciation event at its SFW facility to honor its employees.

Oct 22, 2025

Flying Food Group has announced that it contributes all of its taxable income annually to the Chicago-based Sue L. Gin Foundation Trust, which supports healthcare, education, legal aid, and immigration rights.

Oct 21, 2025