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Virgin Voyages is taking steps to ensure its loyal customers have fresh experiences on each cruise. The company’s newest ship, Brilliant Lady, set to debut in September, will feature seven new shows aimed at providing varied entertainment options for repeat cruisers.
Since its inception, Virgin Voyages—developed by business mogul Richard Branson—has been an innovator in onboard entertainment. Leveraging the brand’s extensive entertainment connections, it has created groundbreaking shows and parties. However, with a repeat rate of over 60% on many sailings, the company recognized the need for more diverse offerings.
"We''re constantly challenging ourselves to raise the bar by offering more entertainment and never-before-seen experiences," said Nirmal Saverimuttu, CEO of Virgin Voyages. "Not only will Brilliant''s entertainment take us to the next level, but it will also answer the areas where we needed to grow. "
