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Korean Air unveils modernized brand identity and enhanced inflight experience

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Korean Air unveils modernized brand identity and enhanced inflight experience
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Airline Ratings | Airline Ratings

Korean Air has introduced its refreshed corporate identity, featuring a modern take on its iconic Taegeuk symbol. The unveiling occurred at the airline’s headquarters hangar in Seoul during an exclusive event, Rising Night, attended by approximately 1,000 guests, including employees, industry leaders, and media representatives.

The newly redesigned deep blue Taegeuk symbol reflects Korean Air’s rich heritage while embracing a sleek, contemporary aesthetic. The updated branding aligns with global minimalist design trends while preserving the airline’s distinct identity.

Accompanying the symbol, the refreshed “KOREAN AIR” logotype presents a refined look. Subtle brushstroke-inspired elements, smooth curves, and open connections create a modern interpretation of Korean elegance, reinforcing the airline’s national prestige.

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A major highlight of the event was the reveal of Korean Air’s new aircraft livery. As the curtain lifted, a Boeing 787-10 featuring the fresh design was introduced. Registered as HL8515, the aircraft showcases the airline’s latest Prestige Suites 2.0 cabin interiors and is scheduled to enter service on March 12, operating between Seoul Incheon and Tokyo Narita.

The updated livery features a bold “KOREAN” logotype, symbolizing the airline’s confidence as South Korea’s flagship carrier. With an enlarged logo and symbol for greater visual impact, the design maintains balance while incorporating newly developed metallic-effect paint to enhance the airline’s premium image. The traditional cheatline has been replaced by a fluid, sweeping curve across the fuselage.

During the event, Walter Cho, Chairman and CEO of Hanjin Group and Korean Air, outlined the airline’s commitment to innovation and global connectivity.

"As a unified Korean Air," Cho said. "we are dedicated to more than just transportation--we strive to connect people, cultures ,and world through skies

Our focus is on building an industry-leading safety system ,enhancing customer experience ,and fostering open communication with all stakeholders .Together , we will create more connected better world"

With ongoing integration of Asiana Airlines ,Cho emphasized Korean Air’s growing role as South Korea’s flagship carrier .

"By combining expertise refining our strengths bridging cultures we aim create airline experience that truly unparalleled"

Earlier in day Korean Air introduced upgraded inflight dining service offerings at Grand Hyatt Incheon .Designed complement airline’s new identity these enhancements promise refined premium travel experience

Renowned chef Seakyeong Kim owner Cesta Seoul collaborated with Korean Air curate exclusive selection fine-dining-inspired meals Featuring seasonal ingredients innovative culinary techniques new menu brings gourmet sophistication skies Premium-class dining now includes expanded selection amuse- bouche appetizers elegant main courses such Papillote Petit Four enhancing both taste visual presentation Signature Korean dishes including octopus nurungji rice beef brisket bibimbap abalone rice royal hot pot (Shinseollo) celebrate country’s rich culinary heritage

Economy-class passengers also enjoy expanded menu with new options like salmon bibimbap spicy stir-fried octopus pork tofu pad thai spicy eggplant stir-fry rosé pasta

To further elevate onboard experience Korean Air partnered luxury brands premium tableware First-class passengers dine Bernardaud china Christofle cutlery Riedel glassware while Prestige Class feature Armani/Casa dishware glassware For added comfort first-class bedding include Frette linens Air Coil mattress Eco World Frette loungewear provided relaxing journey Premium-class amenity kits designed collaboration British luxury brand Graff feature elegant pouches exclusive skincare products including perfume Global Rollout Begins March 12 Enhanced inflight dining service experience launch March across major long-haul routes including flights New York Paris London By June upgrades available all long-haul routes followed expansion medium- short-haul flights starting September With its branding refined service offerings continued commitment innovation Korean Air setting stage era premium air travel

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