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FedEx extends collaboration with South Korea's 'K'League into third year

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FedEx extends collaboration with South Korea's 'K'League into third year
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Frederick W. Smith FedEx Corporation Founder and Executive Chairman | FedEx

Federal Express Corporation (FedEx), one of the world’s largest express transportation companies, announces its continued collaboration with K League for the third consecutive year. The agreement also includes engaging in various joint marketing initiatives with four major clubs, including FC Seoul, Ulsan HD FC, Daejeon Hana Citizen, and FC Anyang.

Throughout the season, FedEx will organize a series of events for its customers and football fans across the country to enhance the K League match experience. During designated home games of the four clubs, match-goers are invited to visit the ‘FedEx Zone,’ which will feature interactive activities including shooting challenges, photo opportunities, and autograph signing sessions with players.

“We are honored to continue working with K League for a third consecutive year, which stands as a testament to the mutual trust and confidence we have built,” said Wonbin Park, managing director of FedEx Korea. “This collaboration provides unique opportunities for our customers and the public to engage with the FedEx brand, further reinforcing our commitment to connecting communities through the unifying spirit of sport. ”

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Jo Yeon-sang, Secretary-General of K League, said, “I believe that our continued alliance with FedEx, a global leader in logistics, will serve as a key milestone in the growth of K League. Through this collaboration, we will strive to provide fans with richer and more diverse experiences and create synergy between the sports and logistics industries both on and off the field. ”

To further its relationship with K League, FedEx began collaborating with K League Assist, the social contribution arm of K League in 2024. The collaboration includes a donation of 40 million KRW to support football development in Korea and launch a stadium safety campaign at Incheon Football Stadium reflecting the company’s ‘Safety Above All’ principle. This campaign, first initiated last year., aims to promote safe match experiences for all attendees; it will be extended this year to Anyang Sports Complex.

The extended collaboration reaffirms FedEx's commitment towards connecting an- engaging communities through world-class sports events.

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