Alerts Sign-up
Yunchu, a new beauty and personal care brand developed by Xiamen Airlines Media Technology Co., Ltd., was officially launched on January 3, 2025. The brand aims to provide aesthetic solutions tailored for frequent travelers and urban residents. Yunchu's launch event, themed "Enjoy Your Shining Journey," marked the introduction of its first set of products.
Yunchu focuses on addressing skincare needs identified through research involving flight attendants, who often experience skin issues such as dryness and sensitivity due to high pressure environments. The brand emphasizes "purity and nature," combining makeup with nourishment in lightweight and convenient forms.
During product development, Yunchu conducted extensive surveys with target customers and involved hundreds of flight attendants in testing phases. Products underwent rigorous trials across various demographics before receiving positive feedback. Collaboration with experts ensured strict quality control over raw materials and production processes.
