Quantcast

British Airways CCO: 'We’re committed to offering the very best experience'

Airline praises pilots in crash-landing where both died but nearly half the passengers survived
Mexico state airline to buy five Embraer planes next year
A record number of people are expected to fly over the holidays. That's good for travel stocks, but not for passengers.
Airline Stocks Led The Travel Industry's Record 2024 Rally. Here's What's Next.
It’s beginning to look like another record for holiday travel
Qatar Airways cleans up at the World Travel Awards
All of the strikes at European airports this winter – find out if you are affected
Meet the CEO trying to turn around Air India, the 92-year-old airline with a pile of problems
Skiplagging: Unpacking the Risky Travel Trend That Involves Tricking Airlines
Qantas engineers walk off job on one of the busiest travel days of the year
South Korea to safeguard competition after Korean Air, Asiana merger
China Southern returns to Adelaide
Global Airline Industry Revenues Forecast To Top $1 Trillion For First Time In 2025
EasyJet to launch six new routes from the UK next year with £24 flights
Here's Why Analysts Say It's a Good Time to Buy Airline Stocks
A No-Frills Airline Is Getting Into the Premium Game
TAKING OFF: Major airline introduces new inflight service rules with less time to order your drinks
2 Delta flight attendants fail breathalyzer test before flight to JFK
EasyJet reveals plans for new flights from regional UK airport next summer
Airlines not switching quickly enough to green jet fuel, study says
Alaska Airlines tech issue briefly grounds planes in Seattle, disrupts bookings on Cyber Monday
US Senate panel criticizes rising airline seat fees, will call execs to testify
Spirit’s Demise Is a Lesson in ‘Airline-o-nomics’
Inside BA’s new first-class suites: £800 an hour for most private seat
Focus: US airline flight crews confident and angry as unions seek richer contracts
Hawaiian Airlines Eliminates Widebody Route Amid Alaska Airlines Merger
US budget airlines are struggling. Will pursuing premium passengers solve their problems?
Delta CEO says the Trump administration will reverse government ‘overreach’ seen under Biden
Spirit Airlines files for bankruptcy: How will it affect your travel plans?
British Airways yet to identify cause of latest IT meltdown
British Airways CCO: 'We’re committed to offering the very best experience'
Airports
Webp lumen british airways
British Airways’ newly renovated Seattle lounge | https://mediacentre.britishairways.com/news/21022025/british-airways-new-look-seattle-lounge-becomes-the-latest-to-open-its-doors-as-part-of-the-airlines-global-lounge-refresh-programme

British Airways has announced the unveiling of its newly refreshed lounge in Seattle as part of its global lounge renovation program. The updated space features new bars, custom furniture, focus pods, enhanced dining options, and locally inspired artwork. Similar upgrades were recently completed in Singapore, Lagos, Washington, and London Gatwick in 2024, following updates in Edinburgh, Heathrow Terminal 5B, and Terminal 3 in 2023. The improvements aim to provide a more comfortable and luxurious experience for travelers.

"We announced our £7bn transformation programme last year and promised to improve the customer experience both on the ground and in the air," said Calum Laming, Chief Customer Officer. "Across our global network we have 28 lounges in 20 airports that all play a huge part in our customers' journeys, so we're committed to offering the very best experience. Customers can expect to see nods to our British heritage blended seamlessly with features that celebrate the locality of the destination. We've worked with local designers, artists, and suppliers across the globe to ensure that each lounge has its own British Original personality – and we can't wait to unveil more."

According to BusinessTraveller.com, British Airways’ newly refreshed lounge at Seattle-Tacoma International Airport includes a full-service bar, a redesigned food servery, and new seating areas for relaxation, dining, and work. The lounge offers a 180-degree view of the runway and mountains with focus pods for privacy and an upgraded dining experience that includes a new à la carte menu for first-class customers. Inspired by the Pacific Northwest, the design incorporates local artwork. The reopening also marks the 45th anniversary of BA’s flights to Seattle. This renovation is part of the airline's broader $9 billion investment program to enhance customer experiences across its global lounges.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

British Airways has unveiled a newly refurbished lounge at Seattle-Tacoma Airport as part of its broader £7 billion transformation program. According to Skift.com, the revamped lounge aims to restore a sense of elegance to its airport spaces. The upgrade is notable given Seattle's growing importance in BA's transatlantic network, especially after Alaska Airlines joined the oneworld alliance in 2021. Following Seattle, British Airways plans further lounge overhauls in high-profile locations like Dubai and Miami, with a major redevelopment of its Heathrow lounges slated for 2026. These changes are part of BA’s effort to address passenger complaints about lounge overcrowding and elevate the overall premium experience.

British Airways is the United Kingdom’s flagship airline and one of the largest carriers globally. Founded in 1974, it operates both domestic and international flights across a vast network connecting millions of passengers annually to over 180 destinations worldwide. As part of the International Airlines Group (IAG), British Airways offers various services including premium options for business and first-class travelers as well as budget-friendly economy choices. The airline is known for its commitment to service excellence, innovation, and sustainability.

Calum Laming said that "the airline is committed to improving customer experience through its £7 billion transformation program," with each lounge combining "British heritage and local influences."

Organizations Included in this History
More News

Long Beach Airport has announced a new daily nonstop service to Baltimore Washington International (BWI) through Southwest Airlines.

Jun 7, 2025

Lidl workers in Belgium initiated a strike and blockades on June 5, following similar actions in France and Italy.

Jun 6, 2025

Delta Air Lines is expanding its flight offerings for the 2025 pro football season, introducing new routes and increasing capacity to accommodate fans traveling to major games.

Jun 6, 2025

National Business Aviation Association (NBAA) President and CEO Ed Bolen addressed the U.S. House Aviation Subcommittee, emphasizing the urgent need to reform the nation's air traffic control (ATC) infrastructure.

Jun 6, 2025

Last month, over 130 volunteers from Delta Air Lines and several partner organizations collaborated to construct a new playground in College Park, Georgia.

Jun 6, 2025

Walking together on Omaha Beach, 19-year-old college student Caleb Walker and 101-year-old WWII veteran Jack Myers reflected on the sacrifices made during the D-Day invasion.

Jun 6, 2025