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British Airways CCO: 'We’re committed to offering the very best experience'

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British Airways CCO: 'We’re committed to offering the very best experience'
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British Airways’ newly renovated Seattle lounge | https://mediacentre.britishairways.com/news/21022025/british-airways-new-look-seattle-lounge-becomes-the-latest-to-open-its-doors-as-part-of-the-airlines-global-lounge-refresh-programme

British Airways has announced the unveiling of its newly refreshed lounge in Seattle as part of its global lounge renovation program. The updated space features new bars, custom furniture, focus pods, enhanced dining options, and locally inspired artwork. Similar upgrades were recently completed in Singapore, Lagos, Washington, and London Gatwick in 2024, following updates in Edinburgh, Heathrow Terminal 5B, and Terminal 3 in 2023. The improvements aim to provide a more comfortable and luxurious experience for travelers.

"We announced our £7bn transformation programme last year and promised to improve the customer experience both on the ground and in the air," said Calum Laming, Chief Customer Officer. "Across our global network we have 28 lounges in 20 airports that all play a huge part in our customers' journeys, so we're committed to offering the very best experience. Customers can expect to see nods to our British heritage blended seamlessly with features that celebrate the locality of the destination. We've worked with local designers, artists, and suppliers across the globe to ensure that each lounge has its own British Original personality – and we can't wait to unveil more."

According to BusinessTraveller.com, British Airways’ newly refreshed lounge at Seattle-Tacoma International Airport includes a full-service bar, a redesigned food servery, and new seating areas for relaxation, dining, and work. The lounge offers a 180-degree view of the runway and mountains with focus pods for privacy and an upgraded dining experience that includes a new à la carte menu for first-class customers. Inspired by the Pacific Northwest, the design incorporates local artwork. The reopening also marks the 45th anniversary of BA’s flights to Seattle. This renovation is part of the airline's broader $9 billion investment program to enhance customer experiences across its global lounges.

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British Airways has unveiled a newly refurbished lounge at Seattle-Tacoma Airport as part of its broader £7 billion transformation program. According to Skift.com, the revamped lounge aims to restore a sense of elegance to its airport spaces. The upgrade is notable given Seattle's growing importance in BA's transatlantic network, especially after Alaska Airlines joined the oneworld alliance in 2021. Following Seattle, British Airways plans further lounge overhauls in high-profile locations like Dubai and Miami, with a major redevelopment of its Heathrow lounges slated for 2026. These changes are part of BA’s effort to address passenger complaints about lounge overcrowding and elevate the overall premium experience.

British Airways is the United Kingdom’s flagship airline and one of the largest carriers globally. Founded in 1974, it operates both domestic and international flights across a vast network connecting millions of passengers annually to over 180 destinations worldwide. As part of the International Airlines Group (IAG), British Airways offers various services including premium options for business and first-class travelers as well as budget-friendly economy choices. The airline is known for its commitment to service excellence, innovation, and sustainability.

Calum Laming said that "the airline is committed to improving customer experience through its £7 billion transformation program," with each lounge combining "British heritage and local influences."

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