Alaska Airlines eyes European market with planned 2026 routes

An analysis of market demand reveals strong interest in these destinations. Data indicates a considerable number of passengers travel between Seattle and these European cities, with London being the highest-demand route at 250,000 passengers, followed by Paris at 102,000, and Rome at 47,000. Competing airlines, such as Virgin Atlantic and British Airways, already offer flights between these locations and Seattle.

Delta Air Lines is noted as the major competitor, having a significant presence in Seattle. Despite this competition, Ben Minicucci noted, "Our company can go toe-to-toe with anyone."

In addition to its European plans, Alaska Airlines aims to build on its growth strategy called the AlaskaAccelerate plan, focusing on its Seattle, Portland, and San Diego hubs. This includes international routes beyond Europe to include destinations in Asia, Australia, and the South Pacific through its network and the oneworld Alliance.

The new Asian routes to Tokyo and Seoul reveal Alaska Airlines’ ambition to increase its global connectivity and capitalize on the high demand for premium travel.