Frontier Airlines introduces new routes from San Diego, targets increased competition

While Frontier anticipates significant demand, the competition on these routes remains intense. For June, there are 220 flights scheduled between San Diego and Salt Lake City, serviced by multiple airlines, with Delta Air Lines having the largest share. In contrast, about 270 flights are planned between San Diego and Chicago O'Hare, primarily operated by American Airlines and United Airlines.

Frontier adopts a strategy akin to Spirit Airlines, focusing on low fares and minimal services to compete directly with major carriers, differing from airlines like Breeze Airways that serve less competitive markets. The competitive landscape has faced challenges as legacy airlines have adopted basic economy options.

Frontier and its peers have adapted by introducing options such as paid seat selection for more space. The airline also plans to offer first-class seating later in the year. Spirit's ongoing innovation with new fares and cabins is noteworthy, especially as Frontier has shown interest in acquiring it.

The viability of these new routes for Frontier remains uncertain, as the airline is known for quickly removing routes that do not perform well initially.