Emirates has announced that the My Emirates Pass will be available throughout the year with seasonal offers in summer and winter. The program provides access to over 600 exclusive offers in Dubai, enhancing the visit for travelers flying from, through, or to the city. This initiative allows passengers to obtain discounts on a variety of experiences, such as dining, shopping, leisure activities, and spa services.
Using My Emirates Pass requires passengers to present their boarding pass, either physical or digital, along with valid identification at participating venues. Emirates advises passengers who check in online to screenshot their boarding pass, as it will be inaccessible once the flight lands.
The summer offers are available from April 1 to September 30, and they include the return of Dubai Summer Surprises between June 27 and August 31, 2025. Emirates promises a season filled with numerous attractions, luxurious shopping, and dining experiences.