TAP Air Portugal has attracted interest from several major European airline groups. These groups include Lufthansa, Air France-KLM, and the International Airlines Group (IAG). While TAP Air Portugal may not have a strong presence in Europe’s domestic market, its significant operations in South America make it an attractive purchase.
TAP Air Portugal's main focus is South America, particularly Brazil. This focus results in little overlap with existing long-haul networks of most European airlines. During the summer, TAP is set to operate up to 16 daily flights to South America. Most of these flights will depart from its Lisbon or Porto hubs, primarily serving Brazilian destinations.
"Both countries speak the same language due to historic Portuguese colonialism in the region. This link ultimately gives TAP an advantage over its European counterparts."