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The West Kowloon Cultural District Authority (WKCDA) has announced the launch of a video series titled "WestK in the Sky," created in collaboration with its exclusive Travel Partner, Cathay. The series became available from April 1, 2025, on Cathay Pacific's in-flight entertainment system, with the aim to promote the arts and cultural scene of Hong Kong to a global audience.
The initiative is part of a three-year partnership established in 2023 between WestK and Cathay. It underscores a shared commitment to elevate Hong Kong's cultural standing on the international stage. Through these videos, passengers aboard Cathay Pacific flights can explore artistic narratives from venues such as the Hong Kong Palace Museum, M+, and WestK’s Performing Arts Division.
Betty Fung, Chief Executive Officer of WKCDA, expressed gratitude for Cathay's support, stating, “WestK attracts more than 10 million visitors from around the world every year and we look forward to welcoming even more global audiences through Cathay Pacific's extensive passenger network.”
