Quantcast

AirTran Airways was the first airline to serve illy coffee in-flight

Delta Air Lines bets on ‘blended-wing’ flight to reduce emissions
Europe's airlines pivot to bite size M&A deals to limit cost, regulatory burden
Dave Emerson named new CEO of Virgin Australia, replacing Jayne Hrdlicka
Ryanair DELAYS controversial new boarding pass rule to avoid summer chaos
FAA Orders Inspection, Replacement of 737NG Engine Parts
Delta crash passengers should take the $30,000 payment, their lawyers say. Here’s why.
Budget airline launches new cheap flights to one of the UK’s top winter sun destinations
Brazilian airline Azul to go 'back to basics' after challenging 2024
Airlines cancel flights as air travel to ‘grind to complete halt’ this week ahead of major strike action in Europe
Dramatic moment American Airlines plane diverted to Rome is escorted by fighter jets after mid-air bomb threat
Jetstar Faces Major Backlash as Nationwide System Outage Causes Travel Chaos, Stranding Passengers and Disrupting Flights Across the Australian Airline Industry
Sudden oil supply outages creating turbulence for airline industry
Southwest's layoffs dent its worker-first culture
Abu Dhabi's long-haul carrier Etihad Airways sees record $476 million profit in 2024
Jet2 warns of profits squeeze from rising costs and late bookings
Southwest bends further to activist shareholder Elliott's demands
Downgraded on a flight? Take these simple but important steps to get your money back
Delta Offers Over $2 Million to CRJ Crash Passengers
Boeing Delays Continue for Alaska, Hawaiian
Hong Kong Airlines launches daily Sydney flights
Airline to launch new bunk beds in economy on long-haul flights next year
How Airline Employees Are Coping After Deadly Washington Crash
Major airline reverses in-flight menu change amid outcry
British Airways frequent flyer scheme changes: everything you need to know
Airline introduces world-first hand luggage ban on popular travel gadget
Air Canada Delays Boeing 767 Reentry
Flight Centre tips ‘price war’ as first direct Melbourne to LA Delta flights go on sale
FAA reverses course on meeting prohibition, blaming rogue employee
British Airways tweaks frequent flyer scheme after backlash
Delta flight from New York to Florida diverted to North Carolina due to ‘odor in the cabin’
AirTran Airways was the first airline to serve illy coffee in-flight
Policy
Webp received 1362249461632918
AirTran Airways | Official Website

In the realm of airline coffee, quality has not always been a focal point, with passengers frequently accepting mediocre options to stay energized. However, recent trends have seen airlines partner with renowned coffee brands, enhancing the travel experience.

United Airlines' collaboration with illy, the esteemed Italian coffee company, is a prominent example. In 2015, United introduced illy coffee on its flights, delighting passengers who long sought a better beverage at high altitudes. A lesser-known fact is that AirTran Airways served illy coffee first, well before United's notable initiative.

In 2009, AirTran partnered with illy, offering illy issimo Latte Macchiato as part of its inflight services, as reported by ADVFN. The drink was complimentary for business class and available for purchase in economy class. This offering was significant for introducing a high-end European coffee brand to the airline industry before it became standard on major US carriers.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

AirTran, originally founded as ValuJet Airlines in 1992, rebranded after merging with AirTran Airways in 1997 following a major setback. Under the AirTran name, the airline broadened its network and enhanced customer service, becoming a formidable low-cost carrier. In 2010, Southwest Airlines acquired AirTran for approximately $1.4 billion, completing the integration by 2014.

United Airlines, although not the first, brought illy to a broader audience. A press release from United Airlines noted that in 2015, the airline replaced its former in-flight coffee with illy's premium blend fleet-wide. This decision responded to passenger feedback advocating for a superior coffee experience, leading to a significant improvement deemed notable by travelers.

Since integrating illy coffee, United Airlines continued to develop this partnership. Notably in July 2024, United announced the introduction of illy Ready-To-Drink Cold Brew on select flights and in United Clubs. As stated by PR Newswire, this expansion aligns with rising demand for cold coffee beverages among younger travelers.

Illy, founded in 1933 in Trieste, Italy, is renowned for its commitment to quality and sustainability. The company offers 100% Arabica beans sourced from across the globe, ensuring a smooth and well-balanced flavor. The brand's recognizable blend and ethical practices make it an appealing choice for airlines looking to enhance their onboard coffee offerings.

While United Airlines championed illy's recognition in aviation, AirTran Airways was a pioneer, introducing illy products to passengers in-flight. Other airlines have also improved their coffee services, reflecting a shift toward better-quality onboard food and drink selections. Notably, Alaska Airlines, American Airlines, and Emirates have also upgraded their in-flight coffee, partnering with premium brands.

The evolution in airline coffee highlights the importance of meeting passenger expectations. Both AirTran and United Airlines recognized the impact of offering a premium coffee experience, a realization now shared by many carriers worldwide.

Organizations Included in this History
More News

Flying Food Group has announced the retirement of Armando de Santiago after 11 years of service at its Denver facility, as said in a LinkedIn post.

Aug 4, 2025

UPS has operated one of the longest direct air cargo routes in the United States since 2018, connecting Louisville’s Muhammad Ali International Airport (SDF) in Kentucky with Dubai International Airport (DXB) in the United Arab Emirates.

Aug 2, 2025

The Boeing 737 MAX 10 is the largest version of the 737 family, designed to compete with the Airbus A321neo.

Aug 2, 2025

Russian airline Aeroflot reported significant flight disruptions on Monday, July 28, due to a failure in its information systems.

Aug 2, 2025

After more than four years, American Airlines will reintroduce its Boeing 777-200ER aircraft on the New York John F. Kennedy International Airport (JFK) to Los Angeles International Airport (LAX) route starting October 6.

Aug 2, 2025

The Airbus A321XLR, which entered service in late 2024, is now the longest-range narrowbody aircraft available.

Aug 2, 2025