Quantcast

Southwest Airlines' strategic expansion into Chicago O'Hare explained

American Testing Tech to Help Passengers Make Connecting Flights
Why fuel price crash won’t make flying cheaper
Kristi Noem says travelers without Real ID will still be able to fly after deadline
Frontier Airlines Announces New Routes Launching This Summer, Connecting Baltimore With Chicago O’Hare and Trenton, N.J. With Myrtle Beach, S.C.
Airlines in North America prioritize investments in cyber, AI
Global Airlines & HiFly Operate 1st Passenger Airbus A380 Flight Between Barcelona And Berlin
American Airlines unveils ritzy new plane suites launching this summer
Airline Stocks To Keep An Eye On - April 28th
50 New Routes Starting In May 2025
Report: JetBlue, United Mulling Partnership
New First-Class Suites, Futuristic Aircraft and the Top Air Travel News From April 2025
Southwest Airlines Announces Reimagined Fare Products, New Benefits for Rapid Rewards Credit Cardmembers and Tier Member Customers
New Alaska Airlines trading cards take flight this World Pilots’ Day - Alaska Airlines News
United CEO calls Trump's tariffs a 'chess game'
Virtual Training Becomes a Reality
Korean Air Restarts Longest 747 Passenger Flight in the World
Flight tickets from Srinagar remain exorbitantly high despite aviation ministry request
RTX Q1 Earnings & Sales Beat Estimates, Increase Year Over Year
Delta faces federal investigation as it scraps hundreds of flights for fifth straight day
Coalition pledges to remove EV tax break two days after Dutton ruled out scrapping it – as it happened
Adani’s airport unit seeks $750 million loan from global banks
GE Aerospace affirms outlook; CEO met with Trump to discuss tariffs
Flight made emergency landing in Denver after reported animal strike and engine fire
General Dynamics says G800 jet receives FAA, EASA certifications
Archer unveils plans for NYC air-taxi network in partnership with United Airlines
United Airlines doubles down on Chicago roots with new O'Hare billboards
ICAO Proposes ‘Journey Pass’ Biometric ID Boarding
Gatwick airport strikes, Easter 2025: will my flight be cancelled?
Boarding passes and check-in could be scrapped in air travel shake-up
The most in Mexico: American Airlines adds 30th destination as part of a record-breaking schedule
Southwest Airlines' strategic expansion into Chicago O'Hare explained
Policy
Webp received 1998963577295544
Robert E Jordan CEO of Southwest Airlines | Official Website

Southwest Airlines, founded in 1967, expanded its Chicago operations by establishing a presence at O'Hare International Airport in December 2021. Historically, Southwest has dominated at Midway International Airport, operating over 80 destinations with a market share of approximately 91% based on 2024 figures. Midway's physical constraints, including runway capacity and limited gate access, prompted Southwest to look for additional options.

In the spring of 2021, Southwest initiated services at O'Hare, taking advantage of reduced traffic due to the pandemic. Dave Harvey, the operational vice president at Southwest, stated: "Making it easier to fly Southwest for business or leisure, we’re excited to bring more options to Chicago travelers through a preferred airport for many of our existing customers in northern Chicagoland."

The airline expanded further at O'Hare when it acquired 12 slot pairs divested by American Airlines in a US Department of Transportation auction. Presently, Southwest operates 14 daily departures to eight U.S. destinations from O'Hare, with a seasonal service to Cancun. This move allows the airline to capture a new customer base from Chicago's northern suburbs.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Despite Southwest's modest operations at O'Hare compared to United Airlines' and American Airlines' numerous daily flights, the airline strategically competes on several high-demand routes. This competition is expected to benefit Chicago travelers by influencing ticket prices.

Southwest's decision to serve both Midway and O'Hare reflects a strategic attempt to maximize market share and accommodate future growth. This includes leveraging O'Hare's larger footprint and extended operations hours, allowing the airline more scheduling flexibility. Furthermore, operating at O'Hare offers Southwest resilience during adverse weather conditions and access to better customs facilities for potential future international expansions.

Organizations Included in this History
More News

Taking place on July 19 and 20 in Portsmouth, Emirates Airline will be present at the Emirates Great Britain Sail Grand Prix offering a variety of experiences.

Jul 17, 2025

Flight EK913 from Emirates Airlines arrived at Damascus International Airport, marking the airline's return to the Syrian capital.

Jul 17, 2025

Ethiopian Airlines has announced the launch of a new daily passenger service to Abu Dhabi, United Arab Emirates.

Jul 16, 2025

Etihad Airways has announced the launch of services to seven new destinations—Almaty, Baku, Bucharest, Medina, Tashkent, Tbilisi, and Yerevan—beginning in November 2025.

Jul 16, 2025

Airlines for America has emphasized the need for increased funding from the Federal Aviation Administration (FAA) to hire more air traffic controllers, update infrastructure, and build on the One Big Beautiful Bill down payment.

Jul 16, 2025

Los Angeles International Airport (LAX) has announced a complete closure of Aviation Boulevard between Arbor Vitae Street and Century Boulevard from July 14 at 9 a.m. to July 21 at 6 a.m. Shuttle access to the LAX/Metro Transit Center will remain...

Jul 16, 2025