Quantcast

Southwest Airlines' strategic expansion into Chicago O'Hare explained

Air India Warned Over Crew Fatigue and Training Failures Following Fatal Crash
Transportation Secretary Sean Duffy may deny flights from Mexico over broken aviation agreement
American Airlines Launches Ultra‑Long‑Haul DFW–Manila Flights
Thousands of flights canceled or delayed across America's busiest airports
Emirates operates with SAF at London Heathrow Airport
British Airways Introduces Brunch Service on Long-Haul Flights
AirAsia FREE SEATS is BACK! - Book Cheap Flight now!
FAA Investigating After JetBlue Plane Skids Off Runway
Virgin Atlantic Offers Family-Friendly Holiday Packages
The Billion-Dollar Outlier That's Rescuing San Francisco Tourism
New Heathrow Security Rule Makes Packing Bags Easier for Travelers
Alaska Airlines Adding More Boeing 787 to Boost Seattle Hub
Ryanair cancels 170 flights, disrupts over 30,000 passengers on French ATC strike
What to Know About Travel to Europe During This Record-Breaking Heatwave
Airport Workers Save the Day After Woman Loses Diamond from Her Engagement Ring in Baggage Carousel
I never talk to strangers on the plane. After my dad died, a passenger helped me talk about my grief.
American Airlines reveals new summer route: Miami → Rome
Budget UK airline launches huge sale with £29 flights to 475 holiday hotspots – but you’ll have to be quick
Delta Passengers Can Book a ‘Last Mile’ Private Jet Charter to Europe This Summer
Honeywell Runway Safety Technology Selected by Southwest Airlines for Fleetwide Installation
Southwest Airlines Adds Cockpit Alerts to Boost Runway Safety
FAA Drone Detection Testing
This Airline Is Going to Start Handing Out $675 Fines to 'Unruly' Passengers: 'It Is Unacceptable'
Summer of savings? New analysis shows airfare has dropped significantly - The Points Guy
FAA Admits Uncertainty On Drone Numbers In U.S. Airspace, Raising Safety Concerns
Travelers are taking extreme measures and using hacks to avoid airline baggage fees
Pigeons Cause Chaos on Delta Flight
United Airlines’ Uniforms Get A Facelift—And A Political Filter
United Continues to Face Catering Chaos at San Francisco
Passenger tries opening plane door mid-flight, gets zip-tied by veterans
Southwest Airlines' strategic expansion into Chicago O'Hare explained
Policy
Webp received 1998963577295544
Robert E Jordan CEO of Southwest Airlines | Official Website

Southwest Airlines, founded in 1967, expanded its Chicago operations by establishing a presence at O'Hare International Airport in December 2021. Historically, Southwest has dominated at Midway International Airport, operating over 80 destinations with a market share of approximately 91% based on 2024 figures. Midway's physical constraints, including runway capacity and limited gate access, prompted Southwest to look for additional options.

In the spring of 2021, Southwest initiated services at O'Hare, taking advantage of reduced traffic due to the pandemic. Dave Harvey, the operational vice president at Southwest, stated: "Making it easier to fly Southwest for business or leisure, we’re excited to bring more options to Chicago travelers through a preferred airport for many of our existing customers in northern Chicagoland."

The airline expanded further at O'Hare when it acquired 12 slot pairs divested by American Airlines in a US Department of Transportation auction. Presently, Southwest operates 14 daily departures to eight U.S. destinations from O'Hare, with a seasonal service to Cancun. This move allows the airline to capture a new customer base from Chicago's northern suburbs.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Despite Southwest's modest operations at O'Hare compared to United Airlines' and American Airlines' numerous daily flights, the airline strategically competes on several high-demand routes. This competition is expected to benefit Chicago travelers by influencing ticket prices.

Southwest's decision to serve both Midway and O'Hare reflects a strategic attempt to maximize market share and accommodate future growth. This includes leveraging O'Hare's larger footprint and extended operations hours, allowing the airline more scheduling flexibility. Furthermore, operating at O'Hare offers Southwest resilience during adverse weather conditions and access to better customs facilities for potential future international expansions.

Organizations Included in this History
More News

Alaska Airlines has announced a significant expansion of its route network for 2026, with plans to introduce service to two new cities and launch 13 new or returning routes.

Oct 25, 2025

Delta Air Lines will introduce new in-flight menu options created by celebrity chef José Andrés starting November 4.

Oct 25, 2025

The Blue Sky partnership between United Airlines and JetBlue launched today, allowing members of both airlines’ loyalty programs to earn and redeem points across the two carriers.

Oct 25, 2025

Air Canada is set to expand its presence at Billy Bishop Toronto City Airport (YTZ) by introducing four new nonstop routes to the United States in 2026.

Oct 25, 2025

United Airlines has announced it will add 10 new destinations from its Chicago O'Hare International Airport hub starting next year.

Oct 25, 2025

The partnership between United Airlines and JetBlue, known as Blue Sky, has officially launched.

Oct 25, 2025