Quantcast

Southwest Airlines' strategic expansion into Chicago O'Hare explained

Tycoon unveils £25 billion rival Heathrow expansion plan
Boeing and Airbus ground green plane projects
Proposals for commercial planes to operate with one pilot shelved after critical EU report
Air Travel Fatalities Up 300% in 2024, According to Shocking Global Report
Aviation sector faces steeper losses in FY26; passenger growth slows amid headwinds: ICRA - The Times of India
Boeing Halts Strike Talks Amid $36 Billion Deal & Union Dispute
FAA’s Broader Runway Safety Push Builds on EMAS Legacy
Ryanair CEO says aviation sustainability targets are 'dying a death'
US FAA funds system to prevent accidents involving runaway airplanes
Exclusive: Korean Air makes airline's biggest-ever Boeing jet order amid Trump-Lee summit
Boeing Stock Jumps on Massive Korean Air Order
FAA EMAS: Proven Safety Wins Since 1996
Air Canada flight attendants try to build on US gains on unpaid work
Cathay Pacific warns of declining fares and cargo uncertainty, shares fall
Clear intentions, cloudy path: aviation's ongoing ESG challenge
Turkish Airlines is preparing binding offer for Spain's Air Europa, executive says
Air Canada flight attendants approve strike mandate
US criticizes use of AI to personalize airline ticket prices, would investigate
Ethiopian Airlines' annual revenue rises as it draws more passengers, adds routes
Major strike action to hit 12 Spanish airports that have Ryanair flights
JetBlue, United partnership gets go-ahead from U.S. Transportation Department
United-JetBlue partnership gets US DOT approval
The aviation industry just got exactly what it wanted from Trump's EU deal
Air India Warned Over Crew Fatigue and Training Failures Following Fatal Crash
Heathrow Chief Defends £50–60 billion Third Runway Amid Rising Costs Debate
New UK airline with cheap US fares is ‘parked’ after just TWO flights – with people fearing it’s been scrapped for good
US carriers shamed in surprising new list of the world’s ‘cleanest’ airlines
Air Force Pilot Wasn't Alerted to Collision Course with Passenger Jet Before Scary Near Miss, Says Official
Transportation Secretary Sean Duffy may deny flights from Mexico over broken aviation agreement
Plane Makes Emergency Landing After ‘Unruly’ Passenger Attempts to Open Exit Door Mid-Flight
Southwest Airlines' strategic expansion into Chicago O'Hare explained
Policy
Webp received 1998963577295544
Robert E Jordan CEO of Southwest Airlines | Official Website

Southwest Airlines, founded in 1967, expanded its Chicago operations by establishing a presence at O'Hare International Airport in December 2021. Historically, Southwest has dominated at Midway International Airport, operating over 80 destinations with a market share of approximately 91% based on 2024 figures. Midway's physical constraints, including runway capacity and limited gate access, prompted Southwest to look for additional options.

In the spring of 2021, Southwest initiated services at O'Hare, taking advantage of reduced traffic due to the pandemic. Dave Harvey, the operational vice president at Southwest, stated: "Making it easier to fly Southwest for business or leisure, we’re excited to bring more options to Chicago travelers through a preferred airport for many of our existing customers in northern Chicagoland."

The airline expanded further at O'Hare when it acquired 12 slot pairs divested by American Airlines in a US Department of Transportation auction. Presently, Southwest operates 14 daily departures to eight U.S. destinations from O'Hare, with a seasonal service to Cancun. This move allows the airline to capture a new customer base from Chicago's northern suburbs.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Despite Southwest's modest operations at O'Hare compared to United Airlines' and American Airlines' numerous daily flights, the airline strategically competes on several high-demand routes. This competition is expected to benefit Chicago travelers by influencing ticket prices.

Southwest's decision to serve both Midway and O'Hare reflects a strategic attempt to maximize market share and accommodate future growth. This includes leveraging O'Hare's larger footprint and extended operations hours, allowing the airline more scheduling flexibility. Furthermore, operating at O'Hare offers Southwest resilience during adverse weather conditions and access to better customs facilities for potential future international expansions.

Organizations Included in this History
More News

Alaska Airlines has announced a significant expansion of its route network for 2026, with plans to introduce service to two new cities and launch 13 new or returning routes.

Oct 25, 2025

Delta Air Lines will introduce new in-flight menu options created by celebrity chef José Andrés starting November 4.

Oct 25, 2025

The Blue Sky partnership between United Airlines and JetBlue launched today, allowing members of both airlines’ loyalty programs to earn and redeem points across the two carriers.

Oct 25, 2025

Air Canada is set to expand its presence at Billy Bishop Toronto City Airport (YTZ) by introducing four new nonstop routes to the United States in 2026.

Oct 25, 2025

United Airlines has announced it will add 10 new destinations from its Chicago O'Hare International Airport hub starting next year.

Oct 25, 2025

The partnership between United Airlines and JetBlue, known as Blue Sky, has officially launched.

Oct 25, 2025