Cathay Pacific wins awards for innovation in aviation design at Hamburg expo

The second award, Judges' Choice: Airline Innovation, was given for the 'Gallery in the Sky' art concept. Guillaume Vivet, General Manager of Customer Experience Design at Cathay Pacific, remarked, "These accolades are the result of incredible teamwork by our people at Cathay Pacific and with our partners," adding that the awards reflect the airline's "deep commitment to delivering a world-class customer experience through thoughtful, human-centric design."

The Aria Suite represents a pioneering concept in aviation, allowing the entire suite environment to be controlled through connected panels. Collaborations with JPA Design and Reaktor facilitated its development. The suite enhances the business class experience with features like a four-abreast configuration, adjustable lighting, and customizable cabin settings.

Simultaneously, 'Gallery in the Skies' transforms retrofitted Boeing 777-300ERs into unique art spaces with curated pieces by 15 artists linked to Hong Kong. Each aircraft hosts different artworks, cultivating a unique experience for frequent travelers.

Cathay Pacific's innovative designs and commitment to integrating cultural elements into its services evidence a forward-thinking approach in the competitive airline industry.