Quantcast

Frontier Airlines offers Elite Gold status to attract Southwest customers

Frontier Airlines offers Elite Gold status to attract Southwest customers
Research
Webp 0miczgaif5sjt8osyzv3bx5a4up2
Nicky Kelvin Senior director of content | The Points Guy

Frontier Airlines has introduced an initiative aimed at attracting customers who traditionally fly with Southwest Airlines. The Denver-based budget airline announced a program offering Southwest Rapid Rewards members the chance to upgrade to Frontier Miles Elite Gold status for 2025. This opportunity comes with a $40 fee and is available until April 30.

The promotion appears to target Southwest enthusiasts eyeing a switch after Southwest altered its "bags fly free" policy. By joining, participants can expect benefits not typical of budget carriers, such as a free carry-on bag, complimentary seat selection, and potential upgrades to a new Frontier first-class seating option expected to launch later this year.

To participate, Southwest Rapid Rewards members must register on frontier.getstatus.com using their Frontier Miles account details and pay the required fee. Once processed, the Elite Gold status should reflect within a day, valid through December 31.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Elite Gold is the second-tier status in Frontier's loyalty program, typically requiring 20,000 points. Benefits include earning 14 points per dollar, no change or cancellation fees, and additional perks. The airline also plans to offer first-class upgrades starting from this tier.

This push comes amid a period of financial adjustment for Frontier, as noted in its recent filing to the U.S. Securities and Exchange Commission. The airline has faced reduced revenues and scaled back its schedule during the second quarter due to declining demand and fare reductions.

Organizations Included in this History
More News

Finnair has announced that it will furlough 36 long-haul pilots from the end of September until at least May 2026.

Apr 30, 2025

Delta Air Lines initially placed a significant order for the McDonnell Douglas MD-90, a continuation of the DC-9 family and associated with the MD-88.

Apr 30, 2025

Emirates Airlines has announced the introduction of its first long-range Airbus A350-900 to replace the Boeing 777-200LR for flights to Adelaide, Australia.

Apr 30, 2025

Etihad Airways has unveiled the seating configuration for its soon-to-be-introduced Airbus A321LR twinjets.

Apr 30, 2025

When the COVID-19 pandemic struck in 2020, Australia closed its borders, causing international flights and the tourism industry to cease operations.

Apr 30, 2025

A recent incident at the Delta One Lounge in Los Angeles International Airport has sparked controversy and discussions about tipping etiquette in airport lounges.

Apr 30, 2025