Quantcast

Frontier Airlines offers Elite Gold status to attract Southwest customers

Southwest's layoffs dent its worker-first culture
Abu Dhabi's long-haul carrier Etihad Airways sees record $476 million profit in 2024
Jet2 warns of profits squeeze from rising costs and late bookings
Hong Kong Airlines launches daily Sydney flights
Airline to launch new bunk beds in economy on long-haul flights next year
How Airline Employees Are Coping After Deadly Washington Crash
Major airline reverses in-flight menu change amid outcry
British Airways frequent flyer scheme changes: everything you need to know
Airline introduces world-first hand luggage ban on popular travel gadget
Air Canada Delays Boeing 767 Reentry
Flight Centre tips ‘price war’ as first direct Melbourne to LA Delta flights go on sale
FAA reverses course on meeting prohibition, blaming rogue employee
British Airways tweaks frequent flyer scheme after backlash
Delta flight from New York to Florida diverted to North Carolina due to ‘odor in the cabin’
EASA Certifies Safran’s First Electric Motor
US court blocks Biden administration's airline fee disclosure rule
JetBlue Issues Dim Outlook But Execs Remain Confident in Turnaround Plan
Delta to Resume Tel Aviv Flights April 1
Boeing CEO Ortberg outlines 2025 priorities after heavy losses
Storm Eowyn: Thousands of trains, flights and ferries cancelled as 100mph wind batters UK
Indian carrier long haul: IndiGo returns to profitability, plans long haul flights
These Frequent Fliers Are Done With Loyalty Programs
JetBlue accepting Venmo as payment method for flights purchased through mobile app
United Airlines stock rallies on results, as growing demand wasn’t just about premium seats
Delta Adds Another Alaska Route
Southwest to Reduce Pilot Head Count at Several Bases
Dublin Airport savings boost for holidaymakers – but passengers need to be quick
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
Frontier Airlines offers Elite Gold status to attract Southwest customers
Research
Webp 0miczgaif5sjt8osyzv3bx5a4up2
Nicky Kelvin Senior director of content | The Points Guy

Frontier Airlines has introduced an initiative aimed at attracting customers who traditionally fly with Southwest Airlines. The Denver-based budget airline announced a program offering Southwest Rapid Rewards members the chance to upgrade to Frontier Miles Elite Gold status for 2025. This opportunity comes with a $40 fee and is available until April 30.

The promotion appears to target Southwest enthusiasts eyeing a switch after Southwest altered its "bags fly free" policy. By joining, participants can expect benefits not typical of budget carriers, such as a free carry-on bag, complimentary seat selection, and potential upgrades to a new Frontier first-class seating option expected to launch later this year.

To participate, Southwest Rapid Rewards members must register on frontier.getstatus.com using their Frontier Miles account details and pay the required fee. Once processed, the Elite Gold status should reflect within a day, valid through December 31.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Elite Gold is the second-tier status in Frontier's loyalty program, typically requiring 20,000 points. Benefits include earning 14 points per dollar, no change or cancellation fees, and additional perks. The airline also plans to offer first-class upgrades starting from this tier.

This push comes amid a period of financial adjustment for Frontier, as noted in its recent filing to the U.S. Securities and Exchange Commission. The airline has faced reduced revenues and scaled back its schedule during the second quarter due to declining demand and fare reductions.

Organizations Included in this History
More News

The International Air Transport Association (IATA) anticipates that Sustainable Aviation Fuel (SAF) production will reach 2 million tonnes, equivalent to 0.7% of total airline fuel consumption by 2025.

Jun 1, 2025

Emirates Airline has entered into a partnership with Al Ain Football Club, which will see the airline become the Official Airline Partner for the club during the 2025/26 season.

Jun 1, 2025

IATA has called on governments to eliminate barriers preventing airlines from repatriating revenues from ticket sales and other activities.

Jun 1, 2025

IndiGo, Delta Air Lines, Air France-KLM, and Virgin Atlantic have announced a strategic partnership aimed at connecting India with Europe and North America.

Jun 1, 2025

As the aviation industry recovers in 2025, airlines face critical decisions when expanding their fleets.

Jun 1, 2025

In the United States, five airlines are currently operating Boeing 737 MAX aircraft: Alaska Airlines, Allegiant Air, American Airlines, Southwest Airlines, and United Airlines.

Jun 1, 2025