Quantcast

United, American Airlines compete for dominance at Chicago O'Hare

United, American Airlines compete for dominance at Chicago O'Hare
Research
Webp onngopyfoziptunwn51enz0x1uwe
Mimi Wright Social media manager | The Points Guy

Chicago's O'Hare International Airport is the center of a competitive battle between American Airlines and United Airlines, two of the largest U.S. carriers. United Airlines, headquartered in Chicago, has launched a marketing campaign to establish itself as the dominant airline for Chicago travelers.

United's efforts include a digital campaign and visible signage at O'Hare, highlighting its superiority in flights, international destinations, and lounges compared to American Airlines and Southwest Airlines. United even referenced an American Airlines press release in its campaign, asserting it offers more benefits.

United's strategy includes a Premier status challenge program, enabling flyers from competing airlines to receive temporary status with potential access to full elite benefits. The airline is also emphasizing increased flight options from Chicago, aiming to schedule up to 585 daily flights to over 200 destinations, including 48 international routes.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

An expansion at O'Hare has awarded United six additional gates, expected to enhance its capacity and introduce new destinations. Andrew Nocella, United's chief commercial officer, described the expansion's importance for continued growth: "Our current facilities [in Chicago] are very full, and we know people want to fly in peak periods so these six gates will allow us to continue to execute on the United Next plan... We've been very consistent in our strategy here in Chicago, and as a result of that, we've got the six gates, and we're going to continue to grow. We think the economics of the hub look really darn good right now."

American Airlines, responding to United's expansion, expressed dissatisfaction with the reallocation of gates at O'Hare. It issued a statement to TPG: "American is committed to keeping O'Hare competitive, as our presence yields more extensive flight schedules for our Chicagoland customers and travelers from across the world, making the city a more desirable destination for business development. That's why we're rejecting the Chicago Department of Aviation's (CDA) improper trigger of the reallocation of gates at O'Hare — it's not only a violation of the agreement signed in 2018, but it stifles the competitive essence of the dual-hub by inhibiting our continued growth."

The ongoing negotiations and campaigns underline the competitive nature of the airline industry in Chicago, with both United and American seeking to secure their shares of the market.

Organizations Included in this History
More News

Virgin Atlantic has decided not to resume its flights to Tel Aviv, Israel.

May 1, 2025

A Hawaiian Airlines flight from Honolulu to Tokyo experienced an incident before landing when a passenger's phone became lodged in a seat.

May 1, 2025

Lufthansa Group announced its financial results for the first quarter of 2025, revealing that all its passenger airlines experienced losses.

May 1, 2025

The B-2 Spirit bomber, renowned for its stealth capabilities, continues to be a pivotal asset in the arsenal of the United States Air Force.

May 1, 2025

In a recent study conducted by Playstar, Delta Air Lines emerged as the top choice for pet-friendly travel among US airlines.

May 1, 2025

Southwest Airlines has announced a series of changes to its seating and fare policies.

May 1, 2025