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SAS Scandinavian Airlines has reintroduced a business class product for its intra-European flights. This move, aimed at capturing the increasing demand for premium services, is expected to attract more regional and international travelers seeking elevated travel experiences.
Tickets for the newly introduced business class will be available for purchase from May 6, with service commencing on October 1. The airline has not confirmed if the rollout of the new cabins will be phased or immediate.
SAS, operating as a full-service carrier since 1946, with hubs at Copenhagen, Oslo Gardermoen, and Stockholm Arlanda Airports, is aiming to provide a distinct and improved service for its business class passengers. Paul Verhagen, SAS's Chief Commercial Officer, reiterated that their customers prefer a clear business class offering, a key factor for the airline's competitive stance.
