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EVA Air promotes cherry blossom season travel to Japan

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EVA Air promotes cherry blossom season travel to Japan
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Sun Chia-Ming, CEO of EVA Air | Insider Travel Report

EVA Air has announced on the social media platform X that it is promoting spring travel to Japan during the peak cherry blossom season, a major attraction for international tourists.

Cherry blossom season, known as "sakura" in Japan, is a significant cultural event attracting millions of tourists annually. The blossoms typically reach full bloom between late March and early April, offering a brief yet stunning display lasting only a few days. According to Business Insider, this fleeting beauty draws international travelers and boosts tourism in prime locations across Japan.

In March 2025, Japan welcomed a record 3.5 million foreign visitors in a single month. The Japan National Tourism Organization reported that the cherry blossom season played a significant role in this surge, with record arrivals from the United States and Canada. This influx of tourists positively impacted Japan's economy, with visitor spending reaching 2.27 trillion yen ($16 billion) in the first quarter of 2025.

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A survey by Klook, Asia’s leading platform for experiences and travel services, revealed that 87% of Asia-Pacific (APAC) travelers planned dedicated trips to destinations renowned for cherry blossoms. The survey also noted a 63% increase in bookings to the North Asia region in March 2024, highlighting the growing popularity of springtime travel.

EVA Air is a Taiwan-based international airline headquartered in Taoyuan City. Founded in 1989, it operates passenger and cargo services to more than 60 international destinations across Asia, North America, Europe, and Oceania. A member of the Star Alliance, EVA Air is known for its commitment to safety and service quality.

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