Scandinavian Airlines introduces 'Flavors by SAS' with revamped business class

Scandinavian Airlines (SAS) is set to introduce a new in-flight dining experience named 'Flavors by SAS,' expanding on its previous 'New Nordic' menu launched in 2017. The airline has announced the new menu will debut with their revamped European Business Class on October 1, 2025, with plans to extend its availability to SAS lounges and intercontinental flights. This new concept aims to offer passengers a larger array of international cuisine, moving beyond its previous focus on Scandinavian dishes.

Aron Backström, Vice President Product & Loyalty at SAS, explained the vision behind the new menu: "While SAS has always been about bringing Scandinavia to the world, this new concept, Flavors by SAS, brings the world to Scandinavia, incorporating bold and diverse flavors inspired by Europe, the U.S., Asia, the Middle East, and the Mediterranean."

The airline plans to tailor its meal service according to flight specifics, allowing passengers to customize their trays and reduce onboard waste by replacing single-use items with porcelain mugs and stainless-steel utensils in business class.