Alerts Sign-up
Star Alliance has introduced a new brand campaign titled “Rhythm of Excellence” to highlight the coordinated efforts within its network of 25 member airlines. This campaign seeks to exemplify how travel appears seamless as travelers engage with interline journeys over various member airlines, all through a single booking.
The campaign aims to showcase the harmony in handling processes from check-in and baggage management to lounge access and loyalty benefits. For more than 27 years, Star Alliance has focused on providing effortless journeys through its globally recognized brand. By emphasizing this orchestration, the new campaign reveals the collaboration and unified purpose among its carriers.
Renato Ramos, Vice President of Corporate Strategy at Star Alliance, stated, “This campaign expresses the heart of our role and purpose as the enabler of seamless interline journeys. Customers mostly engage directly with our Members. It’s through their operations that our initiatives are brought to life — from check-in and baggage handling to lounge access and loyalty rewards. This rhythm, collectively built, truly defines this Alliance experience.”
