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On April 19, 2025, Xiamen Airlines inaugurated MF Town, China's first aviation service experience complex. This venue aims to extend the airline's service from the skies to the ground, integrating aviation features with local culture. It is set to drive research in service development, talent cultivation, and cultural exchange, enhancing the development of aviation services. The inaugural Mazu culture-themed exhibition was also launched the same day.
The design of MF Town reflects Xiamen Airlines' brand culture, incorporating local Fujian cultural elements. Recycled aviation materials are used, and eco-friendly materials like coffee grounds panels and wood chip terrazzo demonstrate a commitment to sustainable development. The venue houses five main spaces: Lu Ting (Egret Courtyard), Lu Pan (Egret Side), Lu Ge (Egret Pavilion), Lu Yu (Egret Isle), and Lu Tai (Egret Terrace), offering diverse experiences such as tea and coffee, art exhibitions, and performances, all centered on the five senses.
Xiamen Airlines has been recognized for its high standard of service, receiving the "World-Class Airline" award for three consecutive years, and being rated as the "Best Airline" by passengers for ten years. The MF Town aims to further innovate service standards, creating the Xiamen Airlines Service Development Research Office and Service Business Training Base to cultivate specialized service talents.
