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Emirates and MSC Cruises have extended their long-term partnership to enhance the air-sea traveller experience and boost Dubai's reputation as a cruise hub. The agreement was announced at the Arabian Travel Market (ATM) in Dubai, building upon a relationship that has lasted for a decade. Both parties aim to strengthen Dubai's cruise tourism ecosystem and explore future joint growth opportunities.
During the announcement at the ATM, the Memorandum of Understanding (MoU) for the partnership extension was signed by Nabil Sultan, Emirates' Executive Vice President for Passenger Sales and Country Management, and Eudes-Philippe Le Guelinel, Head of Fly & Cruise for MSC Cruises.
Nabil Sultan commented on the collaboration, saying, "Our cornerstone partnership with MSC Cruises stands as a testament of how two brands can work together to support Dubai’s cruise tourism ecosystem while enhancing the customer experience." Sultan highlighted the partnership's focus on co-marketing initiatives to promote diverse destinations and attractive air-sea travel packages.
