JetBlue celebrated its 25th anniversary by unveiling a special livery on one of its Airbus A321s. The aircraft's design, named BlueUnity, features crew members in various roles against a sky blue backdrop. According to the airline, it "pays tribute to the airline's more than 23,000 dedicated crew members that make every flight possible."
The initiative aligns with a broader industry trend of airlines honoring their employees through special liveries. Among the pioneers was Canadian Airlines, which in the mid-1990s, painted a DC-10 with employee signatures, paying tribute during a tough restructuring period.
Another notable example is Turkish Airlines, which in 2011, adorned a Boeing 737-800 with photographs of over 15,000 employees and the tagline "Globally Yours." This design aimed to recognize the contributions of its workforce to the airline's growth.