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British Airways preserves Speedbird heritage in modern initiatives and programs

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British Airways preserves Speedbird heritage in modern initiatives and programs
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Sean Doyle British Airways Chairman and Chief Executive | British Airways

British Airways traces its history back to 1919, closely following the era of the first Wright Flyer flight. While officially formed in 1974, the airline adopts a rich heritage from its predecessors, reflected in its iconic Speedbird logo and callsign.

British Airways, known by its 'BA/BAW' code, counts London Heathrow and London Gatwick as its hubs. The airline is a member of the oneworld alliance. Its current form dates back to the merger of British Overseas Airways Corporation (BOAC) and British European Airways in 1974, along with regional carriers Cambrian Airways and Northeast Airlines.

The Speedbird emblem, dating from the 1930s, was initially designed for Imperial Airways by artist Theyre Lee-Elliot. The stylized bird symbolized innovation as Imperial sought to connect the British Empire with pioneering air services. BOAC later adopted the emblem, painting it on tail fins and other locations. The Speedbird logo has evolved but remains a significant part of British Airways’ identity, used as its international flight callsign.

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In celebrating its legacy, British Airways marked its 100th anniversary in 2019 by repainting a Boeing 747-400 in BOAC livery featuring the Speedbird. This aircraft, retired in 2020 due to the pandemic, was British Airways' last 747 to fly.

While the emblem has disappeared from the tail wings, the name Speedbird persists in the airline's heritage initiatives. 'Project Speedbird,' launched in 2021, aims at developing sustainable aviation fuels through a partnership with Nova Pangaea Technologies and LanazaJet. Furthermore, the Speedbird Pilot Academy Cadet program funds aspiring pilots' training, fostering a more inclusive access to aviation careers.

The Speedmarque ribbon, echoing the original Speedbird shape, is part of British Airways' current brand identity. The airline continues to explore its history through its ongoing operations as a member of the International Airlines Group, following a merger with Spain's Iberia in 2011.

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