Hainan Airlines has announced the launch of its first direct round-trip route between Haikou and London, which began service on May 7, 2025.

According to the China-Britain Business Council, the new direct route commenced with flight HU7911 departing Haikou Meilan International Airport at 13:40 local time and arriving at London Heathrow at 19:30. The return flight, HU7912, departs London at 22:00 and lands in Haikou at 17:05 the following day. This service operates once weekly and represents the first direct link between Hainan Province and the United Kingdom, intended to strengthen business and tourism connectivity.

As reported by AeroRoutes, the Haikou–London route is serviced by Hainan Airlines using a Boeing 787-9 Dreamliner. This long-haul aircraft is known for its fuel efficiency and passenger comfort. It features lie-flat seating in business class, upgraded entertainment systems, and reduced cabin pressure for a more pleasant flying experience. The new nonstop route is an upgrade from the previously operated Haikou–Changsha–London itinerary, which required an intermediate stop and longer travel time.