Japan Airlines (JAL) announced on X that it is launching a Double Mile Campaign for flights between Akita and Tokyo (Haneda) or Osaka (Itami), offering bonus miles and prize opportunities.
According to Japan Airlines' official campaign page, the "JAL Let's go to Akita" Double Mile Campaign allows JAL Mileage Bank members to earn double the usual flight miles when traveling on the Akita–Tokyo (Haneda) or Akita–Osaka (Itami) routes during the campaign period. This initiative aims to promote travel to Akita Prefecture and enhance customer benefits. Participants must register for the campaign to be eligible for the bonus miles.
In addition to earning double miles, registered participants have the opportunity to win luxurious prizes through a lottery. Prizes include round-trip air tickets and local Akita products, offering travelers a chance to experience more of what Akita has to offer. This aspect of the campaign is designed to further incentivize travel to the region.