Emirates Skywards expands exclusive offers with Coca-Cola Arena partnership

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Emirates Skywards expands exclusive offers with Coca-Cola Arena partnership

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Sir Tim Clark President, Emirates Airline | Emirates Airline

By Sky Industry News

May 26, 2025

Emirates Skywards has expanded its loyalty program, Skywards Exclusives, to include hospitality tickets at the Coca-Cola Arena in Dubai. Members of the program can now bid or redeem Miles for a chance to attend music concerts, comedy shows, sports tournaments, and more at the venue.

Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, expressed enthusiasm about this new offering: “Skywards Exclusives continues to be a very popular offering, and we’re thrilled to expand our portfolio to include hospitality tickets at Coca Cola Arena. Members can now redeem Miles and enjoy watching unforgettable experiences across comedy, sports, and all the excitement you’d expect at a premier entertainment venue."

Mark Jan Kar from ASM Global & General Manager of Coca-Cola Arena also commented on the partnership: "We are pleased to welcome Emirates Skywards as the Official Airline Rewards Partner of Coca-Cola Arena. As a world-class venue in the heart of Dubai, this partnership unites two iconic brands with a shared passion for excellence."

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The Coca-Cola Arena is set to host performances by international artists and sports events throughout the year. Starting from 5,000 Miles, members can acquire premium seats with panoramic views of these events.

The Skywards Exclusives initiative offers members opportunities to experience major football matches and tennis tournaments worldwide. This move aligns with Emirates’ strategy to enhance its loyalty offerings through its extensive sponsorship portfolio.

Recently recognized as ‘Best Global Airline Loyalty Program’ at various awards ceremonies including the International Loyalty Awards 2025 and World Travel Awards 2024, Emirates Skywards continues to offer unique experiences for its 35 million members globally.

For further details on this program expansion and upcoming events visit emirates.com/skywards.