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Two major global brands, Emirates and Real Madrid, have launched a new campaign focused on excellence. The campaign stars well-known Real Madrid players Kylian Mbappé, Jude Bellingham, and Brahim Díaz. It encourages fans to "choose better" by striving for excellence both in travel and sports.
The campaign features the players alongside Emirates' cabin crew, highlighting the shared values of excellence, passion, and ambition between the airline and the football club. The message is that choosing to fly with Emirates offers superior comfort and travel experiences to over 140 destinations through Dubai. Supporting Real Madrid means backing a club known for its greatness and legacy.
Emirates has been associated with Real Madrid since 2011 and became the club's jersey sponsor in 2013. This partnership will continue until 2026, marking it as the longest jersey sponsorship in La Liga history. Earlier this year, Emirates introduced a special livery on one of its Boeing 777 aircraft featuring top players from the club.
