Alerts Sign-up
Emirates has announced a multi-year partnership with European Professional Club Rugby (EPCR), becoming the Premium Partner and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup. This collaboration enhances Emirates' extensive global sponsorship in rugby, reinforcing its status as a significant supporter of the sport.
The partnership will allow Emirates to expand its presence across these premier tournaments, which feature elite clubs from Europe and South Africa. This move aims to connect with over 70 million rugby fans worldwide and promote rugby's development globally. Emirates also plans to support local initiatives for young athletes, contributing positively both on and off the field.
Adnan Kazim, Deputy President & Chief Commercial Officer at Emirates, stated: "Emirates is proud of our deep roots in rugby, and partnering with European Professional Club Rugby was a natural next step for us showcase the brand and drive engagement with loyal fanbases around the world during the most prestigious club competitions."
