Quantcast

American Airlines partners with designer Brandon Blackwood for exclusive amenity kits

American Airlines partners with designer Brandon Blackwood for exclusive amenity kits
Policy
Webp americana
American Airlines | Wikipedia

American Airlines has announced a collaboration with Hollywood designer Brandon Blackwood to introduce a new line of amenity kits for premium cabin passengers. These limited-edition kits will be available on select international, transcontinental, and Hawaii flights starting later this month through early September.

Blackwood, known for his luxury fashion designs worn by celebrities, is part of American's second limited-edition amenity kit initiative following a previous collaboration with Raven & Lily in 2024. The new kits will vary based on the passenger's cabin and route, featuring custom packaging and skincare products.

Passengers flying in Flagship First and Flying Suite will receive a compact version of Blackwood’s Portmore handbag styled in denim. Flagship Business customers will get a black pouch with red zip detailing, while Premium Economy passengers will have a blue and white checkered pattern kit matching the cabin’s color palette. Each kit includes skincare products from Buttah and Pholk.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

This partnership represents a shift in American Airlines' strategy to appeal to younger travelers who value design and individuality. Heather Garboden, Chief Customer Officer at American Airlines, stated: "Brandon’s bold, fashion-forward designs are the perfect addition to our amenity kit collection."

With 55% of its customers now millennials or younger, American Airlines is focusing on enhancing the overall customer experience through design and personalization. Recent updates include expanded onboard food and beverage offerings and refreshed lounges at Philadelphia International Airport.

The airline has also redesigned its mobile app and introduced a revised boarding process aimed at simplifying pre-departure experiences. Complimentary onboard Wi-Fi is planned for January 2026 as part of ongoing improvements driven by their new Customer Experience organization.

In related developments reported by View from the Wing, American Airlines is considering reintroducing seatback entertainment screens on narrowbody aircraft like Airbus A319s and A320s during major maintenance cycles. Other potential enhancements include installing USB-C charging ports throughout the main cabin and expanding Main Cabin Extra seating.

Organizations Included in this History
More News

FedEx has released the results of a recent survey focused on how Asia-Pacific (APAC) companies are responding to changes in global trade and customs regulations.

Oct 26, 2025

Delta Air Lines has inaugurated its first nonstop service from the United States to Marrakech, Morocco, marking the airline's return to North Africa after more than 14 years.

Oct 26, 2025

Alaska Airlines has announced a significant expansion of its route network for 2026, with plans to introduce service to two new cities and launch 13 new or returning routes.

Oct 25, 2025

Delta Air Lines will introduce new in-flight menu options created by celebrity chef José Andrés starting November 4.

Oct 25, 2025

The Blue Sky partnership between United Airlines and JetBlue launched today, allowing members of both airlines’ loyalty programs to earn and redeem points across the two carriers.

Oct 25, 2025

Air Canada is set to expand its presence at Billy Bishop Toronto City Airport (YTZ) by introducing four new nonstop routes to the United States in 2026.

Oct 25, 2025