Quantcast

American Airlines partners with designer Brandon Blackwood for exclusive amenity kits

Southwest's layoffs dent its worker-first culture
Hong Kong Airlines launches daily Sydney flights
Airline to launch new bunk beds in economy on long-haul flights next year
How Airline Employees Are Coping After Deadly Washington Crash
Major airline reverses in-flight menu change amid outcry
British Airways frequent flyer scheme changes: everything you need to know
Airline introduces world-first hand luggage ban on popular travel gadget
Air Canada Delays Boeing 767 Reentry
Flight Centre tips ‘price war’ as first direct Melbourne to LA Delta flights go on sale
FAA reverses course on meeting prohibition, blaming rogue employee
British Airways tweaks frequent flyer scheme after backlash
Delta flight from New York to Florida diverted to North Carolina due to ‘odor in the cabin’
EASA Certifies Safran’s First Electric Motor
US court blocks Biden administration's airline fee disclosure rule
JetBlue Issues Dim Outlook But Execs Remain Confident in Turnaround Plan
Delta to Resume Tel Aviv Flights April 1
Boeing CEO Ortberg outlines 2025 priorities after heavy losses
Storm Eowyn: Thousands of trains, flights and ferries cancelled as 100mph wind batters UK
Indian carrier long haul: IndiGo returns to profitability, plans long haul flights
These Frequent Fliers Are Done With Loyalty Programs
JetBlue accepting Venmo as payment method for flights purchased through mobile app
United Airlines stock rallies on results, as growing demand wasn’t just about premium seats
Delta Adds Another Alaska Route
Southwest to Reduce Pilot Head Count at Several Bases
Dublin Airport savings boost for holidaymakers – but passengers need to be quick
American Halts CRJ-200 Operations
Shanghai Airlines to Launch Casablanca Route
Delta employees to receive an average five weeks of pay in annual profit sharing
Akasa Air faces DGCA heat for lapses; warning letter issued to airline's accountable manager
Indigo Eyes European Market Amid Intensifying Competition with Air India
American Airlines partners with designer Brandon Blackwood for exclusive amenity kits
Policy
Webp americana
American Airlines | Wikipedia

American Airlines has announced a collaboration with Hollywood designer Brandon Blackwood to introduce a new line of amenity kits for premium cabin passengers. These limited-edition kits will be available on select international, transcontinental, and Hawaii flights starting later this month through early September.

Blackwood, known for his luxury fashion designs worn by celebrities, is part of American's second limited-edition amenity kit initiative following a previous collaboration with Raven & Lily in 2024. The new kits will vary based on the passenger's cabin and route, featuring custom packaging and skincare products.

Passengers flying in Flagship First and Flying Suite will receive a compact version of Blackwood’s Portmore handbag styled in denim. Flagship Business customers will get a black pouch with red zip detailing, while Premium Economy passengers will have a blue and white checkered pattern kit matching the cabin’s color palette. Each kit includes skincare products from Buttah and Pholk.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

This partnership represents a shift in American Airlines' strategy to appeal to younger travelers who value design and individuality. Heather Garboden, Chief Customer Officer at American Airlines, stated: "Brandon’s bold, fashion-forward designs are the perfect addition to our amenity kit collection."

With 55% of its customers now millennials or younger, American Airlines is focusing on enhancing the overall customer experience through design and personalization. Recent updates include expanded onboard food and beverage offerings and refreshed lounges at Philadelphia International Airport.

The airline has also redesigned its mobile app and introduced a revised boarding process aimed at simplifying pre-departure experiences. Complimentary onboard Wi-Fi is planned for January 2026 as part of ongoing improvements driven by their new Customer Experience organization.

In related developments reported by View from the Wing, American Airlines is considering reintroducing seatback entertainment screens on narrowbody aircraft like Airbus A319s and A320s during major maintenance cycles. Other potential enhancements include installing USB-C charging ports throughout the main cabin and expanding Main Cabin Extra seating.

Organizations Included in this History
More News

The Emirates Group recently held an exhibition titled "Tomorrow Takes Flight," showcasing its sustainability initiatives in aviation.

Jul 4, 2025

Air France-KLM has announced plans to take control of SAS Scandinavian Airlines by increasing its ownership stake to 60.5% by the end of 2026.

Jul 4, 2025

The International Air Transport Association (IATA) has expressed concerns over the Global Solidarity Levy Task Force's (GSLTF) proposal to impose a premium flyer levy, citing potential negative impacts on the airline industry and broader economic...

Jul 4, 2025

American Airlines, known for its extensive network of hub airports, once operated a significant hub at St. Louis Lambert Airport (STL) in Missouri.

Jul 4, 2025

Qantas Airways has reported a cyber attack targeting one of its contact centers, leading to a potential data breach affecting up to six million customers.

Jul 4, 2025

The Transportation Security Administration (TSA) is experiencing a significant increase in airline travel.

Jul 4, 2025