Quantcast

Swiss introduces new signature cocktail for long-haul flights

Spirit Airlines to add Detroit nonstop flight out of Bradley International Airport
Major airline to launch new direct flights from Scotland to North America
Qantas’ free international Wi-Fi to switch on from next week
The real reason Southwest is charging for bags now
Air France-KLM in ongoing talks with Air Europa on potential stake, CEO says
Frontier Savagely Shades Southwest After They Eliminated Longstanding Free Bag Policy, Sparking Backlash
Frontier Wants You to 'Divorce Your Old Airline' After Southwest Changes
Delta named one of Fast Company's Most Innovative Companies for sustainability initiatives
Passengers escape fiery American Airlines jet in Denver
Delta, American Dive On Slashed Outlooks; But Two Airlines Rally
Competitors are circling Southwest after the airline announced it's going to start charging for checked bags
Exclusive: Dominican Low-Cost Carrier Arajet Wants to Disrupt NYC Market
Boeing deliveries rise 63% in February from a year earlier
Transportation Secretary Duffy Lays Out 10 Ways the FAA Is Working to Upgrade Air Traffic Control and Make Flying Safer
EasyJet pilot Paul Elsworth suspended after flying too close to mountain
Delta Air Lines bets on ‘blended-wing’ flight to reduce emissions
Europe's airlines pivot to bite size M&A deals to limit cost, regulatory burden
Dave Emerson named new CEO of Virgin Australia, replacing Jayne Hrdlicka
Ryanair DELAYS controversial new boarding pass rule to avoid summer chaos
FAA Orders Inspection, Replacement of 737NG Engine Parts
Spirit Adds New Airport, Three Routes
Delta crash passengers should take the $30,000 payment, their lawyers say. Here’s why.
Budget airline launches new cheap flights to one of the UK’s top winter sun destinations
Brazilian airline Azul to go 'back to basics' after challenging 2024
Airlines cancel flights as air travel to ‘grind to complete halt’ this week ahead of major strike action in Europe
Dramatic moment American Airlines plane diverted to Rome is escorted by fighter jets after mid-air bomb threat
Jetstar Faces Major Backlash as Nationwide System Outage Causes Travel Chaos, Stranding Passengers and Disrupting Flights Across the Australian Airline Industry
Sudden oil supply outages creating turbulence for airline industry
Southwest's layoffs dent its worker-first culture
Abu Dhabi's long-haul carrier Etihad Airways sees record $476 million profit in 2024
Swiss introduces new signature cocktail for long-haul flights
Policy
Webp bac0aisvckw0kaxhhjjrsekmfg9q
Reto Francioni Chairmann | Swiss International Air Lines

Swiss International Air Lines (SWISS) is introducing its first-ever signature cocktail to its onboard beverage selection. The 'SWISS Alpine Essence', a light and floral variation of the White Negroni, will be available on all SWISS long-haul flights starting in July. This new cocktail was created in collaboration with award-winning bartender Sarah Madritsch and Zurich's IGNIV by Andreas Caminada Bar.

First and Business Class passengers will have access to the exclusive 'SWISS Alpine Essence'. The drink combines dry white vermouth, elderflower syrup, crème de menthe, white crème de cacao, and citrus and herbal notes. It can be enjoyed as an aperitif or alongside a meal.

Sarah Madritsch expressed her vision for the creation: "We wanted to offer SWISS travelers a genuine taste experience that combines lightness with all the freshness of the Alps – just as can be sensed and felt outdoors in Switzerland’s natural landscape." She added, "I’m proud of the result. And it’s very special to know that our creation will soon be flying as the first-ever SWISS cocktail all over the globe."

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Heike Birlenbach, SWISS Chief Commercial Officer, commented on this initiative: "With our new ‘SWISS Alpine Essence’ we’re bringing our first-ever signature cocktail aboard. It’s another key element in the various initiatives that we’re taking this year to further refine our guests’ air travel experience – all of which are hallmarked by strong Swiss credentials and a keen devotion to detail."

The 'SWISS Alpine Essence' will also become part of the 'SWISS Saveurs' inflight food and beverage range later this year, allowing Economy Class passengers on short- and medium-haul flights to enjoy this exclusive drink.

Organizations Included in this History
More News

In May 2025, Qatar Airways entered into a $96 billion agreement with Boeing to purchase 210 widebody jets, including options for 50 more.

Jul 1, 2025

The first MC-21-210 airliner, composed entirely of Russian-produced components, took its maiden flight on April 23, 2025.

Jul 1, 2025

Skytrax has once again awarded Qatar Airways the title of the world's best airline.

Jul 1, 2025

United Airlines' merger with Continental Airlines in 2010 is notable for more than just combining routes and adopting a new logo.

Jul 1, 2025

Romania has confirmed the acquisition of 18 General Dynamics F-16 'Fighting Falcon' fighter jets from the Netherlands for a symbolic price of €1, equivalent to $1.17.

Jul 1, 2025

The U.S. Department of Defense has reportedly decided to cancel the Boeing E-7A Wedgetail program, a significant airborne surveillance aircraft project that was set to replace the aging E-3 Sentry fleet.

Jul 1, 2025