Quantcast

Southwest Airlines introduces extra-legroom seating amid strategic business model shift

Airport Workers Save the Day After Woman Loses Diamond from Her Engagement Ring in Baggage Carousel
I never talk to strangers on the plane. After my dad died, a passenger helped me talk about my grief.
American Airlines reveals new summer route: Miami → Rome
Budget UK airline launches huge sale with £29 flights to 475 holiday hotspots – but you’ll have to be quick
Delta Passengers Can Book a ‘Last Mile’ Private Jet Charter to Europe This Summer
Honeywell Runway Safety Technology Selected by Southwest Airlines for Fleetwide Installation
Southwest Airlines Adds Cockpit Alerts to Boost Runway Safety
This Airline Is Going to Start Handing Out $675 Fines to 'Unruly' Passengers: 'It Is Unacceptable'
Summer of savings? New analysis shows airfare has dropped significantly - The Points Guy
Travelers are taking extreme measures and using hacks to avoid airline baggage fees
Pigeons Cause Chaos on Delta Flight
United Airlines’ Uniforms Get A Facelift—And A Political Filter
United Continues to Face Catering Chaos at San Francisco
Passenger Stows Away on Delta Flight from New York to Paris
Wizz Air becomes first airline to operate P&W-powered Airbus A321XLR jet
Hawaiian Airlines’ new ‘no show’ policy may make travel more expensive
BLIMP-SE OF THE FUTURE Luxury zeppelins of the future from ‘flying bum’ world’s largest aircraft to Google billionaire’s ‘impossible’ airship
Swiss Startup SmartFlyer Develops Hybrid-Electric Trainer
San Francisco-based entrepreneur takes a trip on India's worst-rated airline, his reaction will surprise you
First-Time Flyer at 81: A Grandmother's Memorable Journey
Ryanair forecasts fare rebound as consumers recover from interest-rate hit
Alaska Airlines' “Aviation Day” inspires future aviators
Global Airlines Launches Inaugural Flight, Aiming to Revive 'Golden Age of Travel'
Winning routes: American Airlines adds more than 22,000 seats for football fans following release of 2025–2026 pro schedule
Boeing scores Middle East plane deal during Trump visit
Air travel will be ‘worse’ this summer, lawmakers warn — as FAA gives infuriating update on system fixes, staffing issues
Qatar Airways places record $96 billion Boeing order amid Trump visit
United Airlines CEO Reassures Passengers About Newark Airport Safety
American Testing Tech to Help Passengers Make Connecting Flights
British Airways to use AI in efforts to improve operations
Southwest Airlines introduces extra-legroom seating amid strategic business model shift
Policy
Webp tom
Tom Doxy Southwest Airlines Chief Financial Officer | LinkedIn

Southwest Airlines is making significant changes to its business model, notably moving away from its traditional open seating policy. The airline is now introducing extra-legroom seating across its fleet as part of a strategic shift aimed at enhancing customer experience and generating additional revenue.

Chief Financial Officer Tom Doxy discussed the rollout of these new seats at the 9th Annual Future of the Consumer Conference hosted by TD Cowen. He revealed that approximately 15% of Southwest's aircraft have been retrofitted with this configuration, although these seats are not yet available for sale. Doxy stated, "So we’ll start selling extra legroom and selling the seat assignments in the third quarter but for flights in the first quarter."

The rollout will continue throughout the year across Southwest's Boeing 737 family jets. Doxy emphasized the importance of exposing more customers to these seats quickly, suggesting that increased exposure could benefit the airline.

Get the Newsletter
Sign-up to receive weekly round up of news from Sky Industry News
By submitting, you agree to our Privacy Policy and Terms of Service. By providing your phone number you are opting in and consenting to receive recurring SMS/MMS messages, including automated texts, to that number from our short code. Msg & data rates may apply. Reply HELP for help, STOP to end. SMS opt-in will not be sold, rented, or shared.

Initial feedback on these seats has been positive, with a reported six-point increase in net promoter scores (NPS) for aircraft featuring this new configuration. This suggests a "halo effect" benefiting even those not seated in extra-legroom seats.

Southwest Airlines is also introducing discounted basic economy fares as part of its new revenue-generating initiatives. The airline aims to appeal to modern consumers seeking enhanced travel experiences while considering potential risks such as pricing strategies that could impact traveler decisions.

Organizations Included in this History
More News

Citi has announced a significant partnership with American Airlines, allowing 1:1 point transfers from its ThankYou Rewards program to the airline's AAdvantage loyalty program.

Jul 27, 2025

Citi has introduced a new premium travel credit card, the Citi Strata Elite℠ Card, as a successor to the Citi Prestige Card.

Jul 27, 2025

Flying Food Group has highlighted the importance of its Corporate Treasury Team in managing financial resources.

Jul 26, 2025

Etihad Airways is preparing to launch its new Airbus A321LR aircraft, which promises to enhance the narrow-body flying experience.

Jul 26, 2025

Eurowings has been recognized as one of the top airlines in Europe, according to a study by the consumer portal Flightright.

Jul 25, 2025

American Airlines is set to reintroduce its Boeing 777-200ER aircraft for domestic flights between New York's John F. Kennedy International Airport (JFK) and Los Angeles International Airport (LAX) this fall.

Jul 25, 2025