United Airlines has inaugurated a new transatlantic flight from Newark Liberty International Airport, utilizing the Boeing 737 MAX 8. This service will connect to Funchal Cristiano Ronaldo Madeira Airport in Portugal several times a week. The route targets a niche market with lower demand but holds potential profitability.
The airline's decision aligns with an industry trend of deploying narrowbody jets for transoceanic flights, aiming to make smaller markets viable. United Airlines is expanding its reach with these jets as demand for transatlantic travel grows.
Patrick Quayle, United's Senior Vice President of Global Network Planning and Alliances, stated: "Our network provides the most choice and variety for our customers, whether they are looking for a relaxing seaside getaway, once-in-a-lifetime adventure travel or to explore some of the most vibrant urban escapes across the globe."