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American Airlines has announced the formation of a new Customer Experience Advisory Board. This board is tasked with guiding the airline's efforts to enhance the flying experience for its passengers. The advisory board comprises industry experts Craig Reid from Four Seasons, Carol Campbell from The Walt Disney Company, and Lauren Chewning from Marriott. They will collaborate with Bill Fitzgerald and Chris Sultemeier to provide insights to American Airlines' Chief Operating Officer David Seymour, Chief Strategy Officer Steve Johnson, and Heather Garboden.
Earlier this year, American Airlines appointed its first Chief Customer Officer as part of its strategy to transform into a luxury brand. The airline is preparing for what it anticipates will be a record-breaking summer travel season by upgrading various aspects of its operations. From May 16 to September 2, American plans to operate nearly 715,000 flights, averaging about five flights per minute during peak times.
David Seymour stated: “American is once again ready for the summer travel season thanks to the more than 130,000 American team members who make our airline safely move every day. We’re set to operate the largest schedules ever at many of our hub airports and have been hard at work for months to ensure our people, aircraft, facilities and technology will deliver for our customers.”
