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EVA Air has announced its "Escape to Paradise" campaign on the social media platform X, promoting flights to Bali and highlighting the island's beaches, jungles, and culture.
Bali remains one of Asia’s premier international tourism destinations, drawing millions of visitors annually with its natural scenery and cultural heritage. According to Indonesia’s Ministry of Tourism and Creative Economy, over 5.2 million foreign tourists visited Bali in 2023. This number is expected to grow further in 2024 due to increased air connectivity and destination marketing. EVA Air's campaign aims to tap into this sustained global interest in tropical leisure destinations, particularly among long-haul travelers from North America and Europe.
According to EVA Air’s official post on X, the "Escape to paradise" campaign invites travelers to explore Bali’s "stunning beaches, lush jungles, and vibrant culture" while booking directly through the airline’s app, website, or travel partners. The campaign uses promotional hashtags such as #BaliEscape and #ParadiseAwaits to target social engagement and enhance brand visibility within the leisure travel segment. EVA Air seeks to position itself as a premium choice for travelers seeking seamless connections to Indonesia’s most renowned island.
