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JetBlue adjusts route map amid focus on profitability

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JetBlue adjusts route map amid focus on profitability
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David Slotnick Senior aviation business reporter | The Points Guy

JetBlue Airways has announced its decision to cease operations at Miami International Airport as part of a strategic move aimed at improving profitability. The airline will end service to Miami on September 3 and transition flights to Seattle-Tacoma International Airport to seasonal service starting October 25, according to data from aviation analytics firm Cirium.

The route adjustments also include several other changes. JetBlue will no longer operate flights from Boston Logan International Airport to Maurice Bishop International Airport in Grenada, Buffalo Niagara International Airport in New York to Palm Beach International Airport in Florida, and Luis Muñoz Marín International Airport in San Juan, Puerto Rico, to Cancun International Airport in Mexico.

A spokesperson for JetBlue confirmed these changes are part of an ongoing program designed "to best align our flying with demand and support our broader growth strategy." CEO Joanna Geraghty had informed staff earlier this month about the need to cut underperforming routes and reduce expenses as part of efforts to return the airline to profitability.

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"We're hopeful demand and bookings will rebound," Geraghty stated. "But even a recovery won't fully offset the ground we've lost this year and our path back to profitability will take longer than we'd hoped."

Despite challenges faced by airlines catering primarily to economy-class domestic leisure travel, such as Frontier Airlines, JetBlue remains committed to enhancing its premium offerings. This includes plans for a domestic first-class cabin and airport lounges. The airline is also advancing its loyalty partnership with United Airlines.

JetBlue's entry into Miami was initially part of a broader expansion during the COVID-19 pandemic when it served multiple destinations from MIA. However, flights from Hartford's Bradley International Airport, Los Angeles International Airport, Newark Liberty International Airport ended last year; services from JFK conclude this month.

While some travelers may be affected by these cuts, alternative options remain available with American Airlines and Delta Air Lines continuing flights from Boston to Miami and Alaska Airlines alongside Delta operating between New York's JFK and Seattle.

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