JetBlue Airways is marking its 25th anniversary with a unique loyalty promotion for its TrueBlue program members. The '25 for 25' challenge, launched on June 25, offers long-term elite status to participants as a gesture of appreciation to frequent flyers.
The challenge remains open until the end of 2025. TrueBlue members can earn tiered rewards by flying to various JetBlue destinations, with each airport counting once towards their total. All travel must be on JetBlue-operated flights. "With ‘25 for 25,’ we’re celebrating a milestone and inviting our most loyal customers to join the party in a big way," said Ed Pouthier, Vice President, Loyalty and Personalization at JetBlue.
Participants who fly to 15 destinations will receive 150,000 bonus TrueBlue points. Those reaching 20 destinations will earn 350,000 points. Travelers visiting 25 different airports within the eligibility period will gain Mosaic 1 status for 25 years and receive all bonus points.