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Ethiopian Airlines announces campaign inviting travelers to discover Madrid

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Ethiopian Airlines announces campaign inviting travelers to discover Madrid
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Mesfin Tasew Bekele, CEO of Ethiopian Airlines | Facebook

Ethiopian Airlines has launched a campaign inviting travelers to explore Madrid's architectural landmarks, vibrant art scene, and football culture. This initiative was announced in a post on the social media platform X.

According to the official post by Ethiopian Airlines, the company is promoting Madrid as a destination rich in architectural marvels, energetic art exhibitions, and a world-renowned football scene. The campaign uses hashtags and visual content to encourage travelers to explore Madrid with Ethiopian Airlines, leveraging social media to reach a global audience. The airline aims to inspire both leisure and business travelers to consider Madrid for their next international trip.

The airline’s official destination guide highlights that travelers flying to Madrid can discover major attractions such as the Royal Palace, Prado Museum, and Retiro Park. It also mentions vibrant neighborhoods like Malasaña and Chueca. Ethiopian Airlines provides detailed information about its routes to Madrid and offers tips for exploring the city’s diverse cuisine, nightlife, and shopping districts. The airline positions Madrid as an accessible hub for African travelers interested in experiencing European culture and history.

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The Madrid City Council’s tourism portal states that the city welcomes millions of visitors annually. It offers world-class museums like the Reina Sofía, iconic football stadiums such as Santiago Bernabéu, and a rich calendar of events and festivals throughout the year. The portal notes that Madrid's architectural diversity spans from historic buildings to contemporary landmarks, providing something for every type of traveler. The city is renowned for its hospitality and offers guided tours and cultural programs designed to enhance the visitor experience.

Wikipedia describes Ethiopian Airlines as the national flag carrier of Ethiopia and the largest airline in Africa by fleet size and destinations. Operating from its main hub in Addis Ababa, it serves over 120 international destinations including Madrid. The airline is recognized for its award-winning service and modern fleet while expanding connections between Africa and the rest of the world with a strong focus on safety, customer care, and continuous growth.

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