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Germany's largest leisure airline, Eurowings, has expanded its services to include bus operations in Mallorca. The airline has introduced two coaches to transport Eurowings Holidays guests comfortably to their hotels on the island. These buses, painted in the brand's burgundy color, align with Eurowings' commitment to offering a "fully relaxed" travel experience.
In recognition of its effective brand strategy, Eurowings secured first place at the German Brand Award 2025 for the third consecutive year. The airline's "More ease for everyone" and "Ich flieb’s" campaigns contributed to its success in the "Brand Communication - 360° Campaign" category. The award highlights Eurowings' successful brand repositioning and its ability to connect emotionally with customers and employees.
Eurowings is also enhancing its route network through a codeshare agreement with SunExpress, a joint venture between Lufthansa and Turkish Airlines. Starting in July, select Eurowings flights to Turkey will be available under SunExpress flight numbers, with future plans for SunExpress flights to Antalya being bookable under the Eurowings number.
