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American Airlines debuts new premium Boeing 787-9 Dreamliner

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American Airlines debuts new premium Boeing 787-9 Dreamliner
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Webp heather garboden
Heather Garboden American’s Chief Customer Officer at American Airlines | LinkedIn

American Airlines has unveiled its new premium Boeing 787-9 Dreamliner, marking a significant shift in the airline's long-haul product strategy. The redesigned aircraft, which entered service on June 5, features a premium-heavy layout aimed at enhancing the travel experience for both business and leisure passengers.

The Fort Worth-based carrier first announced plans for this upgrade in September 2022. The introduction of Flagship Suite seats and other enhancements is part of American Airlines' effort to address previous criticisms about lagging behind competitors like Delta Air Lines and United Airlines in terms of premium offerings.

Heather Garboden, American’s Chief Customer Officer, emphasized the airline's commitment to providing a premium experience: “Every aspect of our new 787-9 is designed to feel premium in nature. Whether flying for business or pleasure, having the opportunity to explore other parts of the world should be an exciting and memorable experience that begins the moment you book your flight, long before you reach your final destination.”

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The new configuration includes 51 Flagship Suites with fully enclosed business class suites based on the Adient Ascent platform. Each suite offers enhanced privacy features such as sliding doors and lie-flat beds. Additionally, there are upgrades to Premium Economy and Main Cabin sections with improved seating layouts and entertainment options.

American Airlines has already deployed these upgraded aircraft on select international routes, starting with flights from Chicago O'Hare International Airport to London Heathrow. Two aircraft are currently in service with more expected by 2029 as part of a larger fleet expansion plan that includes additional widebody and narrowbody aircraft retrofits.

The airline's strategic investment aims to position it more competitively against global rivals by offering enhanced comfort and privacy across its fleet. However, whether American can match this physical transformation with corresponding service improvements remains an open question.

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