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Southwest Airlines, a prominent low-cost carrier in the United States, has long been associated with its founder Herb Kelleher. His leadership played a significant role in shaping the airline and establishing its strong connection to Dallas Love Field. The airline began as an idea to provide affordable air travel between Dallas, Houston, and San Antonio. Founded in 1967, Southwest took off from Dallas Love Field Airport in 1971.
Herb Kelleher co-founded the airline with Rollin King and initially served as legal counsel. Their concept was famously sketched on a cocktail napkin, symbolizing Southwest's informal spirit and audacious start. The airline's business model focused on simple fares, fast turnarounds, and no assigned seating. By operating initially within Texas only, Southwest avoided federal regulation.
Kelleher was known for his humor and unconventional leadership style. He prioritized employees over time and believed that treating employees well would lead to customer satisfaction and shareholder happiness. "Your employees come first," he said to Forbes. This philosophy contributed significantly to Southwest's success.
