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Set in the heart of Florence, Italy, the W Florence hotel has officially opened its doors. Formerly known as the Grand Hotel Majestic, the property now includes 119 guest rooms, with 16 suites and a penthouse. Located on Piazza dell'Unita Italiana, it is within walking distance of famous landmarks such as the Duomo, Uffizi Galleries, and Ponte Vecchio.
The W Florence is the second W Hotel in Italy after W Rome. Marriott plans to open another property, W Sardinia — Poltu Quatu, later this summer. George Fleck, senior vice president and global brand leader for W Hotels, commented on this development: "The opening of W Florence marks another significant milestone in W Hotels journey, deepening our presence in Italy and strengthening our footprint across the region."
The building was originally designed by local architect Lando Bartoli in 1968. It features a partially covered courtyard that once served as a mezzanine for a former bank. The space now includes retro-inspired seating and bold checkered flooring.
