Emirates partners with Women's Rugby World Cup England 2025

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Emirates partners with Women's Rugby World Cup England 2025

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Ali Mubarak Al Soori Chief Procurement & Facilities Officer | Emirates Airlines

By Sky Industry News

Jul 2, 2025

Emirates has announced its role as the Official Partner of the Women’s Rugby World Cup 2025, continuing its support for match officiating through sponsorship of World Rugby Match Officials. This partnership aims to foster the development of top-tier match officials and promote the inclusion of women officials in major competitions. The Emirates 'Fly Better' kit will be featured in all matches.

The sponsorship highlights Emirates' commitment to advancing rugby and increasing the visibility of women's sports. The Women's Rugby World Cup 2025 will take place across eight venues in England, with 16 national teams competing for a newly introduced trophy. Emirates maintains a commercial presence in 13 participating countries.

Sir Tim Clark, President of Emirates Airline, stated: “We're excited to partner with World Rugby as an Official Partner and Airline of Women’s Rugby World Cup 2025. Women’s rugby is flourishing globally, and Emirates’ significant investment expands our presence and supports rugby’s growth. Making the sport accessible to everyone is part of our commitment to creating long-lasting impact, stronger connections with fans and unlocking possibilities through the power of sport.”

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Michel Poussau, Chief Revenue Officer at World Rugby, commented: “Emirates has been a trusted and long-standing partner of World Rugby and our pinnacle competitions for nearly two decades, and we’re proud to extend this enduring relationship into the groundbreaking Women’s Rugby World Cup 2025. Their continued commitment to supporting our match officials plays a crucial role in upholding excellence on the field. This partnership reflects not only our shared values but also our collective ambition to elevate rugby on the global stage.”

Sarah Massey, Managing Director for Women's Rugby World Cup 2025 added: “Supporting the development of our team behind the whistle on the sport’s biggest stage is vital to delivering a world-class tournament. Emirates’ investment is helping create meaningful opportunities for these inspiring individuals to thrive, especially the women match officials taking part in this landmark event. We’re thrilled to welcome Emirates as a partner for Women’s Rugby World Cup 2025.”

As part of this new partnership, Emirates will receive marketing exposure across digital platforms related to Women's Rugby World Cup 2025 along with ticketing and hospitality benefits. The airline will also have branding rights within stadiums during all matches.

Since its involvement began in 1987, Emirates has supported various rugby events including six consecutive Rugby World Cups from 2007-2027 and other regional tournaments like HSBC Cape Town Sevens and Dubai Sevens. Additionally, it sponsors Asia Rugby along with UAE's men's and women's national teams.

Beyond rugby, Emirates backs women's sports across several major sponsorships such as tennis Grand Slams including WTA Dubai Duty Free Tennis Championships; nine Asia Rugby women’s competitions; UAE's domestic leagues; ICC Women’s Cricket World Cups; Lancashire cricket club; Arsenal football club among others.

The Women's Rugby World Cup England 2025 will run from August 22nd through September 27th across eight locations aiming at advancing women's sports momentum worldwide by inspiring future players while attracting new fans globally.