Alaska Airlines and Hawaiian Airlines have introduced "Mileage Plan Unlocked," a program designed to offer Mileage Plan and HawaiianMiles members unique travel experiences. The initiative aims to transform miles into memorable moments by providing access to exclusive events, such as concerts, sports, culinary adventures, and cultural experiences.
The program offers an opportunity for travelers to participate in a special Seattle-to-Seoul journey. Participants will fly on Hawaiian's 787-9 aircraft, featuring island-inspired design with lie-flat seating, personal power outlets, wireless charging capabilities, and direct aisle access. The suites are configured for privacy or can be combined for shared experiences.
Brett Catlin, Vice President of Loyalty, Alliances & Sales at Alaska Airlines, emphasized the significance of the new program: “Mileage Plan Unlocked represents a new chapter in how we connect our members to the world. This program is about more than travel — it’s about creating meaningful, emotionally resonant experiences."