Virgin Atlantic introduces free Wi-Fi and cabin upgrades

This initiative is part of Virgin Atlantic's $17 billion fleet transformation plan announced at last year's Farnborough Airshow. By 2028, new aircraft deliveries and upgrades will include installing Starlink WiFi and redesigning cabins for its Boeing 787 fleet. The refit will see Upper Class seats increase from 31 to 44 with a new "Retreat Suite" feature. Premium economy seats will also rise from 35 to 56. Consequently, the economy cabin will reduce from 192 seats to 127.

The airline also plans changes for its Airbus A330neo orders, increasing Upper Class seats from 32 to 48 and Premium seats from 46 to 56 while reducing economy seating from 184 to 128.

Other announcements included launching a new app in December 2025 featuring an AI-powered virtual concierge. Further improvements are planned for Clubhouse lounges along with signature food and drink offerings and a skincare partnership with Votary.

Additionally, changes are coming for Virgin Atlantic's Flying Club frequent flyer program. Although details are not yet provided, these changes aim to reward loyal customers who may not meet typical annual spending requirements.

These initiatives reflect Virgin Atlantic's strategy to differentiate itself as an airline committed to innovation and customer experience.